Working hours: 35 hours per week, Monday to Friday
Duration: Permanent
Location: Gloucester
Job Ref:203797
About the role
Ecclesiastical Planning Services, who are proudly part of Benefact Group, are looking for a Marketing Specialist to join our Gloucester office.
As Marketing Specialist, you will be the dedicated marketing contact for key funeral directing accounts, responsible for agreeing and implementing effective and compliant pre-paid funeral plan marketing plans across multiple types of media within a regulatory framework.
Joining our rapidly expanding and innovative Group presents a fantastic opportunity to develop your career and become an integral part of an inclusive, purpose-led organisation.
Key responsibilities
* Working with key funeral directing accounts and Business Relationship Managers to develop effective marketing plans to deliver agreed sales targets, utilising best practice across multiple media channels.
* Implementing agreed plans through the coordination, production and delivery of regional marketing campaigns, and production of technical product collateral.
* Tracking campaign performance against objectives to ensure agreed targets are reached and learnings captured and fed into future campaign plans.
* Building effective relationships with assigned accounts to maximise the value of the partnership through ongoing engagement and attending external meetings with funeral directors, accompanied by Business Relationship Managers.
* The role includes copywriting/editing, managing communications through an ASA/FCA compliance approval process and some print management.
* General administrative duties such as data cleaning and proof checking.
* Liaison with printers, designers, marketing agencies, fulfilment houses and internal stakeholders where required to support localised marketing for funeral directors.
* Support with planning, scheduling and communications.
* Trouble-shoot logistical or quality issues to conclusion.
* Ensure outputs meet the guidelines of the various brands, are technically correct and compliant with FCA, GDPR, ASA and other regulations.
* Opportunities to add value to B2B marketing activity also, to target new funeral director accounts.
* Campaigns/jobs processed and delivered in line with agreed processes including compliance processes, quality standards, agreed print specifications and within timescales/SLAs and budget.
* Campaign communications delivered to agreed ROI/budgets.
Knowledge, skills and experience
* Full UK Drivers Licence - UK travel required and some overnight stays
* Previous experience and proven track record in delivering marketing campaigns for growth/sales development from existing partners.
* Experience of marketing projects and communications programmes in an FCA-regulated industry, including data/GDPR knowledge and print management.
* Excellent written communication skills including grammar and adapting the approach to the format as well as copywriting, proofreading and editing.
* Proven planning, prioritisation and project management skills.
* Excellent stakeholder management and relationship building experience. Strong influencing skills.
* Supplier management and process management experience.
* Strong communication skills, both verbal and written.
* Willingness and ability to support colleagues and achieve greater collective wisdom in the team.
What we offer
* A competitive salary - let's discuss it
* Group Personal Pension - up to 12% employer contribution
* Generous annual bonus scheme up to 24%
* 25 days annual leave plus bank holidays, and a holiday buy and sell scheme
* A range of health and wellbeing benefits, including private healthcare, income protection and life assurance
* Up to £400 annual personal grant to a charity of your choice
* Encouraged to take at least one volunteering day per year
* Employee Assistance Programme
* Full study support to gain professional qualifications
* Access to virtual GP
* Enhanced maternity and paternity pay
About us
Ecclesiastical Planning Services (EPS) work with a UK-wide network of funeral directors to provide pre-paid funeral plans. Our business is based on trust, so we focus on personal service, offering guidance and support to funeral directors and families when they need it most.
Benefact Group is a unique international financial services Group made up of over 30 businesses. We are owned by a charity and have been the 3rd largest UK corporate donor over a decade*, having given away £250 million since 2014. We have ambitious plans to become the UK’s number one corporate donor, with strategic objectives in place to double the Group’s size.
We believe it’s essential to attract, empower, grow and reward talented people, offering fantastic opportunities for career and personal development. Our giving ethos, 135-year history and the diversity of what we do, has enabled us to build a culture of kindness, great ambition, and of passionate people driven to do better and be better.
At Benefact Group, we are committed to creating an inclusive culture and building an environment where each and every one of us feels valued and respected. We are a community made up of people with a range of different backgrounds, abilities, perspectives, beliefs and interests and we value the strength this brings to us as a Group. We welcome applications from everyone.
If you need any additional support during the recruitment process, then please let us know.
*Directory of Social Change’s UK Guides to Company Giving 2017-26
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