Summary
Say hello to McCann Bristol; we’re based in the heart of the city, with a potent and integrated team of 70 people that span all disciplines. We are looking for the next generation of talent to help us do it! This is an amazing opportunity to develop a career in media and advertising working alongside some of the best talent in the region.
Wage
Competitive
Training course
Advertising and media executive (level 3)
Hours
Monday to Friday, 9:00am - 5:30pm. Hybrid working model with x3 days in office and x2 days remote.
37 hours 30 minutes a week
Possible start date
Monday 24 March
Duration
1 year 6 months
Positions available
1
Work
As an apprentice, you’ll work at a company and get hands-on experience. You’ll gain new skills and work alongside experienced staff.
What you’ll do at work
* Supporting the team across a number of administrative tasks including finance/invoicing, updating trackers and reporting.
* Offline media buying – Print, Radio, Outdoor and Direct media, with some involvement in online channels too
* Creating daily, weekly and monthly reports using Excel
* Media planning research using industry standard and agency-owned tools
* Assisting with the preparation of PowerPoint presentations
* Undertake ad-hoc reporting for the wider media team as and when required
* Always act as a positive advocate for the company
Where you’ll work
Tower Wharf
Cheese Lane
Bristol
BS2 0JJ
Training
An apprenticeship includes regular training with a college or other training organisation. At least 20% of your working hours will be spent training or studying.
College or training organisation
APPRENTIFY LIMITED
Your training course
Advertising and media executive (level 3)
Equal to A level
Course contents
* Identify the ways in which creative and media can help organisations to achieve corporate objectives
* Dispassionately structure problems and approaches to solving them
* Manage projects using project management techniques in order to ensure campaigns are on track, e.g. accurate timing plans, and they are also successfully managing their to do list
* Make use of the systems and technologies that are used in agencies to help plan, budget and bill
* Produce professional communication e.g. correct names, spelling, grammar, branding on e.g. PowerPoint, emails, minutes, reports
* Manage timelines effectively, prioritising appropriately
* Apply knowledge of the interface and the dynamics of the different agencies (mainly media and creative) for a smooth flow of work
* Adhere to the legislative regulations that apply in the advertising and media industry plus their own organisational policies and procedures
* Demonstrate some upward, some supplier and client management around commercial realities e.g. a new digital opportunity or a TV production problem
* Help solve practical and creative problems (e.g. report on consumer habits, gathering useful data around evaluation) within defined budgets and timescales, influencing outcomes without jeopardising relationships
* Use third party management techniques combined with interpersonal skills (e.g. active listening, and influencing) to communicate effectively with all, e.g. coordinating response to a client brief
* Ensures the delivery of that supply chain value, on time
* Deploy the right digital medium to guarantee the most effective result e.g, using Google Analytics to check key words
* Communicate with clients, colleagues, regulatory bodies (such as the Advertising Standards Authority or Clearcast), suppliers (such as photographers or research companies); by phone, in meetings, through presentations, in emails and written documents such as agendas, competitive reviews, proposals, minutes of calls/meetings, status reports. Co-ordinate feedback.
* Apply their understanding of creative and production techniques to help the idea appear in the correct format
* Apply their understanding of the different elements of a creative idea to help evaluate the different elements and guide the execution phase to protect the most important ones
* Help obtain the right data
* Able to understand and report differences in ways competitor brands market themselves
* Ability to influence people e.g. clients to buy amended creative work or authorise a late invoice
* Coordinate responses to media owners and intermediaries (including automated platforms), helping manage all aspects of the process
* Apply their knowledge of media buying to communicate with clients, colleagues, regulatory bodies (such as the Advertising Standards Authority), media owners (such as commercial television channels, newspapers/magazines, billboard companies etc.), or media intermediaries/platforms (such as programmatic advertising platforms, Facebook, Google); by phone, in meetings, through presentations, in emails and written documents such as a media plan
* How to access the media metric data and report it accurately to the team regularly
* Help research how the message/creative idea might be best distributed to reach the target audience in the most effective way e.g. time of day, and make recommendations based on this
* How to negotiate for long term relationships
* Identify the ways in which creative and media can help organisations to achieve corporate objectives
* Dispassionately structure problems and approaches to solving them
* Manage projects using project management techniques in order to ensure campaigns are on track, e.g. accurate timing plans, and they are also successfully managing their to do list
* Make use of the systems and technologies that are used in agencies to help plan, budget and bill
* Produce professional communication e.g. correct names, spelling, grammar, branding on e.g. PowerPoint, emails, minutes, reports
* Manage timelines effectively, prioritising appropriately
* Apply knowledge of the interface and the dynamics of the different agencies (mainly media and creative) for a smooth flow of work
* Adhere to the legislative regulations that apply in the advertising and media industry plus their own organisational policies and procedures
* Demonstrate some upward, some supplier and client management around commercial realities e.g. a new digital opportunity or a TV production problem
* Help solve practical and creative problems (e.g. report on consumer habits, gathering useful data around evaluation) within defined budgets and timescales, influencing outcomes without jeopardising relationships
* Use third party management techniques combined with interpersonal skills (e.g. active listening, and influencing) to communicate effectively with all, e.g. coordinating response to a client brief
* Ensures the delivery of that supply chain value, on time
* Deploy the right digital medium to guarantee the most effective result e.g, using Google Analytics to check key words
Your training plan
* An apprenticeship includes regular training with a college or other training organisation. At least 20% of your working hours will be spent training or studying.
More training information
* Advertising and Media Executive Level 3 Apprenticeship Standard
Training will be completed virtually alongside other apprentices in a open cohort.
Requirements
Essential qualifications
GCSE in:
* Maths & English (grade 4 or above)
Let the company know about other relevant qualifications and industry experience you have. They can adjust the apprenticeship to reflect what you already know.
Skills
* Communication skills
* Attention to detail
* Organisation skills
* Problem solving skills
* Administrative skills
* Number skills
* Team working