Channel Marketing Coordinator
Based: High Wycombe / Hybrid
Term: Permanent, Full time
Salary: Dependant on experience + excellent benefits
The Role:
Reporting to the Head of Third-Party Distribution, the EMEA Distribution Channel Marketing Coordinator will oversee the marketing communication processes for all EMEA distribution partners, ensuring they have the resources needed for the effective representation of our brands, and the successful rollout of marketing campaigns and product launches.
As part of the FGEMEA team, the Channel Marketing Coordinator will work to maintain the best possible brand representation both in-store and online, collaborating with our distributor network to develop and execute activities that drive demand and meet specific product and sales needs.
This role is responsible for implementing creative and proactive marketing campaigns across all Focusrite Group Content Creation brands (Focusrite, Novation, ADAM Audio, Sequential, and Oberheim) whilst also addressing the reactive marketing requirements of distribution partners.
Core responsibilities include:
* Ensure timely planning, communication and follow-up of all marketing deliverables with our EMEA distribution partners.
* Collaborate with the EMEA sales team to align marketing activities with revenue targets, product priorities, and sales opportunities.
* Conduct regular, clear, and concise audits of the marketing output from core partners across the EMEA distribution and reseller network.
* Confidently oversee multiple brands and partners, implementing efficiencies where possible to maintain focus on high-priority opportunities.
* Develop and/or adapt proactive marketing plans that align with regional strategies and individual brand objectives.
* Manage the quarterly marketing rebate process to evaluate distribution partner success and provide performance summaries to account managers.
* Work with the FGEMEA Head of Marketing to understand regional priorities, devising and executing suitable campaigns in collaboration with EMEA distributors.
* Represent the needs of the EMEA distribution team at internal marketing meetings, liaising with brand, creative and content teams to ensure timely creation of relevant assets.
* Travel within EMEA (approximately once per quarter) to engage with top distribution accounts, building and maintaining relationships and managing their marketing output.
Skills and experience required:
* Effective communication and collaboration skills to work across different internal and external teams.
* A deep understanding of marketing principles to effectively support EMEA distribution partners’ campaigns that resonate with target audiences and uphold brands’ integrity.
* Strong organizational skills and attention to detail for coordinating EMEA distribution partners’ events/campaigns and supporting their marketing initiatives.
* Adaptability and flexibility.
* Creativity and Innovation.
* Time Management and Prioritizng.
About Us
Focusrite plc is a global music and audio group that develops and markets music technology products. Used by audio professionals and amateur musicians alike, our solutions facilitate the high-quality production of recorded and live sound. Our audio technology brands stand together, seeking to enrich lives through music by removing barriers to creativity – ‘we make music easy to make’.
The Focusrite Group trades under thirteen established and rapidly growing brands: Focusrite, Focusrite Pro, Novation, ADAM Audio, Sequential, Oberheim, Martin Audio, Optimal Audio, Ampify Music, Linea Research, Sonnox, OutBoard and TiMax. With a high-quality reputation and a rich heritage spanning decades, its brands are category leaders in the music-making industry.
Music technology is an enriching space to work in and we enjoy a Group-wide open-door culture which encourages innovation. This culture, combined with a passion for the inspirational solutions we create, has led to the group winning numerous accolades, including six Queen's Awards, the AIM Company of the Year Award 2021 and regular appearances in 'The Sunday Times 100 Best Small Companies to Work For’.
The Focusrite Group is dedicated to building a great place to work and as an equal opportunity employer we are committed to Diversity and Inclusion. The group mission is to cultivate an equitable culture, internally and externally, where all people feel they are welcome, safe and positively represented, because at Focusrite they truly are. Equally, we recognise the major impact that climate change is having on our world and work every day towards being industry leaders in a carbon neutral future.
Benefits include flexible/hybrid working, company pension, life insurance, private healthcare, Health Cash Plan, enhanced Maternity and Paternity pay, employee purchase scheme, group bonus scheme, company music events, offsite company parties and free lunch in the canteen. We arrange company training sessions and encourage personal development.