Growth Marketing Manager (Performance Marketing)
Job Title: Growth Marketing Manager (Performance Marketing)
Job Location: Sector 82, Mohali.
Academic or Trade Qualifications:
* 5+ years of experience in performance marketing with a proven track record of success in driving user acquisition and ROI through paid advertising campaigns.
* Deep expertise in multiple third-party digital ad platforms, including Google Ads, Facebook Ads, and programmatic advertising.
* Strong analytical skills and experience with data visualization tools (e.g., Google Analytics).
* Good communication, presentation, and collaboration skills.
* Strategic thinking and problem-solving skills.
* Passion for data-driven marketing and staying ahead of industry trends.
Bonus Points
* Experience managing performance marketing budgets.
* Knowledge of user acquisition channels beyond paid advertising (e.g., SEO, content marketing, affiliate marketing).
* Experience working with programmatic platforms.
* Experience in a fast-paced, startup environment.
Work Experience: 3+ Years
Key Responsibilities & Duties:
* Develop and execute performance marketing campaigns across multiple third-party ad platforms aligned with business objectives.
* Build and optimize targeted audience segments across platforms to reach ideal customers.
* Manage campaign budgets and bidding strategies to ensure efficient ad spend and maximize ROI.
* A/B test and continually optimize campaigns for improved performance and conversion rates. Analyze campaign data and generate comprehensive reports to identify insights and opportunities for improvement.
* Identify and evaluate new and emerging performance marketing channels and tactics.
* Recommend and implement growth strategies to scale user acquisition and engagement.
* Collaborate with cross-functional teams (product, development, and design) to ensure alignment of marketing campaigns with product offerings and user experience.
* Stay up-to-date on industry trends and best practices in performance marketing and third-party ad platforms.
* Regularly present campaign performance data and insights to stakeholders.
* Proactively communicate campaign status and potential challenges to leadership teams.
* Develop and maintain strong relationships with third-party advertising partners.
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