Senior SEO Executive
Location: Lancashire
The Brand:
* Iconic brand name, developed over the past 50+ years. £ Multi-Million turnover.
* Uniquely themselves. They have stayed true to their core brand identity to stand the test of time and become market leaders.
* Huge international expansion.
* Growth firmly on the agenda including expanding their product and service offering, further international growth and new brand acquisition.
* Excellent reputation for quality and exceptional customer experience. Keeping customers at the centre of everything they do and deliver.
* Fantastic reputation from employees. Known for their positive culture.
Key Responsibilities:
* Support the continued development of the brands SEO roadmap and strategy across multiple websites.
* Perform keyword research for all brands and key markets and define ranking approach and strategy for each brand.
* Support the brands Digital Agency (SEO) on technical, link and content audits to identify and address performance issues and optimisation opportunities.
* Ability to research and implement SEO and content strategies and understanding of how content affects organic rankings and traffic.
* Working with the wider Digital team to ensure SEO focus across digital campaigns.
* Reporting on effectiveness of SEO and identification of problem areas that may affect search engine rankings.
* Maintain awareness of the industry and competitor’s activity to develop informed strategies.
* Support and oversee internal teams to make sure SEO best practices are followed.
Skills & Experiences:
* A successful track record within SEO with an agency or in-house (3+ years’ experience in similar SEO roles).
* Knowledge of SEO and analytical tools such as Google Analytics, Google Search, keyword monitoring tools.
* Demonstrable success in SEO planning and understanding of SEO best practice.
* Excellent interpersonal skills and a team player.
Seniority Level:
Mid-Senior level
Employment Type:
Full-time
Job Function:
Advertising, Marketing, and Strategy/Planning
Industries:
Marketing Services, Retail, and Retail Apparel and Fashion
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