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ABOUT BBC STUDIOS
BBC Studios is a world-renowned content studio and channels & streaming business, powered by British creativity, with a reach that touches audiences in every corner of the globe.
We work with outstanding creative talent who are responsible for platform-defining shows from Strictly Come Dancing to Bluey, Prehistoric Planet to Planet Earth III.
The range and quality of our content is unsurpassed, creating critical and commercial successes and global phenomena.
From BAFTAs to RTS Awards, BBC Studios is Britain's most awarded production company and the only producer with three of the top ten shows on IMDB; we're the home of bbc.com, the widest-read English language news website in the world; and the UK's largest distributor of British content.
ABOUT DIVISON
Brands & Licensing is responsible for developing and deepening fan engagement to commercialize our IP content. This includes exploring digital growth opportunities for the business, looking at innovative licensing models and driving value from BBC Studios' world-famous brands such as Doctor Who, Bluey, Top Gear, Strictly Come Dancing and BBC Earth. We run global businesses from live events to merchandise through to music and magazine publishing. We are right at the heart of helping BBC Studios identify opportunities for growth and future proof its success through scaling digital business models such as social media monetisation and gaming through our new business division to identify the business models of the future. On top of that we are the centre of global data and do world class marketing to ensure BBC Studios brands generate fame globally. We really understand the business we are in and know how to drive impact and growth through smart and innovative partnerships. We live and breathe as one cohesive team with great spirit and an inclusive approach to everything we do that draws out the best of each of us. Welcome to Brands & Licensing.
THE ROLE
Step into a pivotal role at BBC Studios where your expertise will shape the retail success of iconic brands like Bluey, Doctor Who, and BBC Earth. Drive innovative marketing strategies across diverse UK and European retail channels, ensuring our brands captivate and resonate with audiences everywhere. The Retail Development Manager role will execute omnichannel retail development and marketing strategies to maximize presence and support at retail all with a commercial ROI focus. The focus will be to expand and manage BBC Studios brands' retail presence across multiple retail channels in the UK and EMEA incl. Ecom, Specialists, Grocers, Department, Discounters etc. There is so much opportunity to grow with us!
Principal Accountabilities:
* Communicate, educate and motivate retail buyers, management and marketing teams on BBC Studios' brands, content, marketing initiatives and licensing partners.
* Craft compelling, creative and customised brand material for UK + EMEA retail presentations including, but not limited to: Brand presentations, One-pagers, Infographics, Sizzles / Visual graphics, Analysis and Summaries.
* Curate suite of campaign assets for evergreen, emerging and strategic marketing moments for Bluey, Doctor Who, BBC Earth and new brands in the pipeline.
* Create summary decks on brand campaign performance to help identify key learnings across UK and EMEA retailers.
* Execute retail marketing activations including in-store events/promotions, costume appearances, online campaigns, and bespoke opportunities that will drive excitement, social engagement, traffic and sales.
* Collaborate with internal team, licensing partners and agencies to develop meaningful, step change retail events that achieve positive ROI.
* Analyse and evaluate retail and consumer trends to identify opportunities for brand/retail placement and retail marketing initiatives.
Scope and Impact:
* Contribute to, build upon, and help facilitate marketing ideas that differentiate BBC Studios' content from the competition for each channel of retail distribution.
* Coordinate efforts with internal teams - Brand, Marketing, Sales, Creative, PR, Finance and Legal to maximize efficiency and success.
Relationships
* Ability to cultivate, nurture and foster relationships is essential in this role.
* Seeking a dynamic individual who can effectively engage with internal teams, licensees, retail buyers, and external agencies to enhance support and visibility for BBC brands.
* Ideal candidate has existing relationships with key industry players in retail and licensing and knows how to navigate various retail channels.
WHAT DOES IT TAKE?
Key Criteria
* Strong experience in licensing or entertainment, with a preference for backgrounds in sales, marketing, or retail development
* Degree in marketing, business or applicable preferred
* Ability to lead and prioritize overlapping projects with tight deadlines from conception to completion
* Experience developing multi-platform marketing initiatives and campaigns
* Proficient in crafting compelling storytelling for our brands
Desirable
* Proficiency in Microsoft Office (Outlook, Word, Excel, PowerPoint)
* Superior writing & proofing skills, with an eye for design
* Excellent verbal and written communication skills
* Strong organizational skills and attention to detail
* Enthusiastic about pop culture with a keen interest in content, trends, and audiences
* Familiar with the SVOD/AVOD industry
* Well-versed in UK and European retail markets
* Proactive and collaborative team member
* Open to travel as required
LIFE AT BBC STUDIOS
We don't focus simply on what we do - we also care how we do it. Our values and the way we behave are important to us. The BBC is committed to building a culturally diverse workforce, that represents the audiences we serve, and encourages applications from candidates from any background, especially people from diverse communities. Equity of opportunity is important to us, and we endeavour to make our processes equal, fair and meritocratic for everybody. BBC Studios puts sustainability at the heart of everything we do both onscreen and offscreen, including delivering against the BBC Group's science-based Net Zero targets. We are proud to share that we are a Level 2 Disability Confident Employer and if you require any reasonable adjustments in order to apply please contact us on reasonable.adjustments@bbc.co.uk.
PACKAGE DESCRIPTION
Job Reference: 21037
Band: D
Salary: If a range is being advertised: £55,000 - £60,000 + London Weighting (£5,319) depending on relevant skills, knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights.
Bonus: 15%
Location: Office Base is London: This is a hybrid role and the successful candidate will balance office working with home working.
WHAT WILL YOU GAIN BY WORKING AT BBC STUDIOS ?
* We offer a competitive salary package
* Flexible 35-hour working week for work-life balance
* Parental leave for new parents, regardless of gender, of up to a year with 18 weeks fully paid
* 26 days holiday (plus an additional day which is a Corporation Day) with the option to buy an extra 5 days
* A defined pension scheme and discounted dental, health care, gym and much more
* Excellent career progression - access to courses, webinars, workshops and the opportunity to work in different areas of the organisation
NEXT STEPS
We appreciate your interest in this position and understand how important this opportunity is to you. Due to the high volume of interest we may need to close the application period earlier than anticipated. This step is necessary to ensure we can provide a high level of attention and service to all applicants. Thank you for your understanding. #J-18808-Ljbffr