The Head of Content Marketing will own the content strategy for the business, defining content requirements to support demand generation, account-based marketing and thought leadership via multiple channels, including digital, sales materials, events and more. In addition to defining and developing the strategy, the role-holder will be expected to create high quality content and to coordinate internal and external content writers and designers to deliver the content requirements for the business.
Your Main Responsibilities:
1. Lead content marketing for OneStock, creating new written content for a B2B software audience, including articles, white papers, research papers, and content for webinars and events.
2. Research new topics and develop valuable insights to help our target audience, enhancing our brand and reputation.
3. Work with various stakeholders within Marketing and across the business to determine priorities based on company goals and implement the content strategy.
4. Be the primary writer, while also having the option to outsource content creation to freelance writers.
5. Become an expert in how technology can enable B2C and B2B merchants to achieve revenue growth efficiently, particularly in unified commerce, distributed order management, and order orchestration.
6. Explore how to create a great content strategy in a world of GenAI, leveraging technology while delivering clear value to our audience.
7. Use product management tools (preferably Trello) to manage content projects and ensure visibility for all stakeholders.
8. Collaborate with the digital marketing lead to distribute content via relevant channels and optimize performance based on data insights.
9. Help develop our brand by delivering content that resonates with our audience.
Key Relationships:
* Campaigns marketing – work closely with our Head of Campaigns to ensure timely and predictable content delivery for global and local campaigns.
* Digital marketing – ensure content assets are optimized for intended channels and identify opportunities for new topics and formats to support pipeline and brand growth.
* Partner team – collaborate with systems integrators and software vendors on joint marketing activities, leveraging insights from sales teams for content distribution.
* Sales teams – maintain a great relationship with sales teams to gather insights and ensure content effectiveness.
* Product marketing – work closely with product marketers to generate new ideas and refine existing stories.
The Ideal Candidate:
* 5+ years as a content writer in a B2B software environment, with experience in SaaS, retail technology, or scale-up being a plus.
* Outstanding written English, preferably a native speaker or very close.
* Proven ability to become a genuine subject-matter expert and contribute original thought to the industry.
* Experience writing for a mixed technical and business audience, with an understanding of the differences.
* Experience delivering various asset types required in a B2B software company, including white papers, articles, reports, sales collateral, and presentation content.
* Highly organized and a 'completer-finisher' type.
* Able to set their own agenda and manage time effectively, prioritizing requests from multiple stakeholders.
* Familiarity with digital channels and content creation requirements.
Bonus:
* A second language (German, Italian, French, or Spanish) would be a plus.
* Familiarity with project management tools such as Trello.
What We Offer:
* A competitive compensation package: Fixed salary, performance-based bonuses (individual and collective).
* 25 days paid leave.
* Ergonomic equipment: Laptop, dual screen, mouse, headset, and everything needed for comfortable work.
* Professional development: A dedicated HR team ensuring the well-being and growth of OneStockers.
* An inclusive company culture that values diversity and encourages every talent to thrive.
Recruitment Process:
1. Short initial call with the hiring manager (15 mins).
2. Deep-dive interview to evaluate technical skills and fit for the role (1 hour).
3. Presentation to a panel with a modest amount of prep work required (1 hour total).
4. Final interview to gauge potential for growth within the team (30 mins).
We’re waiting for you!
Apply now and be part of the retail transformation!
OneStock is committed to equal opportunity and inclusion. We welcome applications from all backgrounds, regardless of identity, abilities, or experiences. We firmly believe that diversity fuels the most innovative ideas!
Join OneStock: Let’s Shape the Future of Retail Together!
Who Are We?
OneStock is the market-leading Distributed Order Management (DOM) System for omnichannel commerce and a proud member of the MACH Alliance. More than 90 retailers, brands, and B2B organizations use our cloud-native SaaS to deliver customer satisfaction and commercial success.
Present in France, the United Kingdom, Italy, Germany, and the United States, we have ambitious goals driven by strong values:
* Agility
* Kindness
Why Join Us?
* Contributing to innovative projects at the heart of modern retail challenges.
* Growing in an organization big enough to have an impact but still at a size where your ideas truly matter.
* Enjoying a positive company culture with regular team activities (socials, yoga, sports, etc.).
* Benefiting from transparent communication and a flexible work environment (remote work, flexible hours).
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