Channel Marketing Executive
(Permanent, Full-Time)
Welcome to Kia UK!
About Us
Kia UK is a leading automotive brand offering one of the industry’s largest range of models across multiple vehicle segments and was the fourth most popular UK car brand in 2023. With 190 Kia Dealers across the country, Kia is now widely known for its advanced electrified products offering the technology of tomorrow, today. Spearheading this charge are award-winning products including the fully electric EV6 – Kia’s first dedicated electric vehicle, the 2024 World Car of the Year the EV9, the all new electric compact SUV the EV3, and WhatVan?’s ‘One to Watch’, the PV5 due to launch this year.
Kia UK has consistently grown for over 30 years, supported by bold design, quality products and ever-evolving customer service. By 2027, the brand aims to offer no less than nine fully electric vehicles in the UK, a positive step towards becoming a leading global sustainable mobility solutions provider.
People are central to Kia UK and every day is an opportunity to learn something new and to grow personally and professionally. This was recognised with Kia UK named as one of the UK’s Best Workplaces 2024 by Great Place To Work, and also ranked in the 2024 Best Workplaces for Women, Development, Wellbeing, and Manufacturing, Production & Transportation. Kia employees reported positively on areas such as working atmosphere, trust in management, corporate strategy, pride in working for the company, benefits, facilities and much more!
The Team
The Kia UK Marketing Team lead national campaigns, launch exciting products, shape media strategies, and drive tactical marketing initiatives. We organise high-profile events and manage prestigious sponsorships. We stay ahead with innovative campaigns and through collaboration with our dealer network. You too could join our exciting journey, make a real impact and ensure Kia remains a leader in electric vehicles.
The Role
Join us as Channel Marketing Executive and support the Channel Marketing Assistant Manager in developing and implementing strategies for Electric Vans, Fleet, After Sales, and Motability. Your role will be dynamic and multifaceted, involving paid media campaigns, CRM development, website updates, and exciting events. You’ll create impactful dealer marketing assets, manage digital screen content, and ensure Kia’s products and services shine in the market. You’ll also handle reporting, budget tracking, and presentations for dealers and stakeholders, all to build a loyal customer base, drive sales, and convert prospects.
General Responsibilities:
1. Collaborate with relevant stakeholders to ensure that marketing programs and strategies align with the business objectives of each channel.
2. Support the creation of bespoke marketing materials, adhering to agreed strategic requirements.
3. Participate in the briefing process from inception to approval and oversee the development of materials.
4. Assist in raising and tracking media/production budgets.
5. Gather campaign data and compile regular reporting slides to record the performance of each campaign by channel for stakeholder distribution.
Channel-Specific Responsibilities:
6. Creative: Assist in the briefing, feedback, and creation of media assets, including key visuals, social media assets, and dealer materials.
7. Media: Help write briefs for approval and manage paid social, radio, PPC, press, and other media channels for all campaigns, including van (PBV) campaigns.
8. Events: Support Kia’s presence at relevant events, report on event KPIs, and attend industry events to assess interest for future participation.
9. CRM: Aid in the briefing, feedback, setup, and performance monitoring of national and dealer HTML email campaigns/templates for events, van & car launches, and promotions.
10. Website: Maintain the /uk site to ensure it reflects the latest information and campaigns. Link media and reporting to enhance conversion rates in the Owners, Business, and PBV sections.
11. Provide support for strategic planning, including the formulation of annual marketing plans and quarterly campaigns.
12. Collaborate with the Dealer Marketing team on the Dealer Marketing Portal: set up portal notifications, newsletters, create content for the Dealer Social Calendar, and encourage dealers to download and utilize marketing assets, measuring effectiveness.
13. Assist in establishing a new section within the Marketing Portal for Vans (PBVs).
14. Produce and publish dealer bulletins to ensure timely and efficient communication of KUK actions to dealers.
15. Work with internal teams to maintain content on digital product brochures, spec sheets, showcases, and in-dealer digital screens, ensuring it remains up to date and relevant.
About You
Education:
16. Educated to degree or equivalent level preferred.
Skills:
17. High energy, driven, self-starter and well-motivated
18. Demonstrate effectiveness in working cross functionally
19. Organised individual with a high level of attention to detail and results driven
20. Demonstrates resilience, flexibility and willingness to explore different paths to achieve an outcome
21. Manage budgets, schedules and in preparing estimates
22. Adjust quickly to new circumstances, challenges and ability to handle ambiguity
23. A team player working on multiple projects supporting various initiative.
24. Excellent working knowledge of MS Word, PowerPoint and Excel
Experience:
25. Automotive experience required. An understanding of Project Management is highly beneficial.
26. Broad spectrum of automotive knowledge across functions.
We recognise that there may be a number of ways to meet our requirements. We are looking for the best candidate for the job and encourage you to apply even if your experience or qualifications don’t exactly match what we’ve outlined in the role description. If you think you could be a good fit for this role, we’d love to hear from you!
The Benefits
27. Flexible working hours (core hours between 10:00am-3:00pm)
28. Hybrid working (up to 2 days a week remote working pro rata)
29. Employee Car Scheme (car lease + insurance all included from £85/month)
30. Onsite Chef -> free lunch every day
31. Private Medical Care (Vitality)
32. Annual Health Checks and free flu jabs offered onsite
33. Private Dental Care (Denplan, £0 excess)
34. Pension with enhanced employer contribution
35. Income Protection & life Assurance
36. Critical Illness Protection
37. 24 days Annual Leave + Bank Holidays
38. Wellness benefits including cycle to work scheme, free eye tests, employee assistance programme, Mental Health First Aiders and more
39. Financial hub providing free financial guidance and support
40. Enhanced Maternity, Adoption and Shared Parental Leave (up to 6 months full pay)
41. Enhanced Paternity Leave
42. Free weekly yoga, football, and badminton clubs
43. Pool tables, dart board, and massage chairs onsite
44. Opportunity to get involved & give back via our charity partners
45. Birthday Vouchers
46. Celebrations such as our Spring Ball, Christmas events, Social Club and much more!
Location/Travel
The Kia UK Head Office is based in Walton-on-Thames, just a 5-minute walk from the station. We also have plenty of on-site parking for drivers, including EV charging ports.
There is step-free access throughout the building, but please let us know if you require any additional accessibility support and we will cater to your needs as best we can.
Interview Process
Step 1: CV review
Step 2: Teams interview
Step 3: Face-to-face interview