Job title: Marketing Manager £37,000 - £45,000 per year (dependent on experience) The Company: Based in Shoreditch, London EC2A, Hurst Group Ltd is the UK’s trusted media partner: working alongside the biggest names in publishing including The Guardian, The Times, Daily Mail, The Evening Standard, MailOnline, The Sun Online and many more. Within the Group, Hurst Media Company is one of the UK’s leading contract publishers; Hurst Media Agency offers full-service agency provision for our clients, planning and booking advertising campaigns across all channels including TV, Radio, Outdoor and Online; and Hurst Media Labs provides creative services and solutions. See www.hurstmediacompany.co.uk for more. The Job Role: We are looking for a Marketing Manager to develop, execute and analyse all Hurst Media’s marketing activities. Broadly speaking, the role splits into two parts: use B2B marketing to promote Hurst Media Group and its products and services to potential clients assist your colleagues in Hurst Media Company and Hurst Media Agency in running successful B2C campaigns on behalf of their clients. This is a senior role within Hurst Media, preferably for someone with management and sales experience. Responsibilities: Plan and execute all B2B marketing activity promoting Hurst Media Group to its client base. This would include: E-mail and CRM campaigns based on our comprehensive client database (Salesforce) Design, build and maintain Hurst Media’s social media presence Promote the Group’s websites through SEO/SEM Measure and report performance of all marketing campaigns, and assess against KPI and ROI goals Oversee the company’s attendance at events, such as trade shows, conferences, and festivals Brainstorm new and creative growth strategies Collaborate with internal teams to maximise the effectiveness of the B2C advertising campaigns that they run on behalf of their clients. Provide insight into target audiences and the best way to reach them Assist in the planning and execution of advertising campaigns Advise on content and copy creation Help perform all other relevant tasks essential for increasing the client's sales. Requirements: Degree in marketing or a related field Strong experience in email marketing campaigns Proven working experience in digital marketing Demonstrable experience leading and managing SEO/SEM, marketing databases, email, social media and/or display advertising campaigns Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate Experience in optimising landing pages and user funnels Experience with A/B and multivariate experiments Solid knowledge of website analytics tools (e.g. Google Analytics) Working knowledge of ad serving tools Experience in setting up and optimising Google Adwords campaigns Working knowledge of HTML, CSS, and JavaScript development and constraints Strong analytical skills and data-driven thinking Up to date with the latest trends and best practices in online marketing and measurement Job Type: Full-time Monday to Friday, 9am - 5.30pm office based Salary & Benefits: Healthy basic salary Private healthcare 29 days’ annual holiday Ongoing career support and professional development Clear career progression and management opportunities On going high level training and mentoring Christmas and summer parties A fun, friendly exciting and vibrant work environment within modern offices in a trendy, vibrant part of London Key skills: Creative marketing Marketing campaigns Marketing Teamwork Marketing Strategy Lead Generation Campaigns Attention to Detail Communication Digital Marketing Google Analytics Google Ads Databases