Position Title: Digital Marketing Executive (SEO and PPC Specialist)
Location: Bristol
Employment Type: Full-Time
We are looking for a passionate and analytical Digital Marketing Executive with a specialization in SEO and PPC to join our team. If you are eager to help us build and optimise our online presence and thrive in a collaborative environment, we want to hear from you! You’ll be working both independently and as part of a team, managing all aspects of PPC and SEO execution with the Content and Digital managers.
Key Responsibilities:
1. Plan and execute PPC campaigns on platforms such as LinkedIn, Google Ads and Bing Ads, ensuring optimal ROI.
2. Continually look to deliver, improve and understand best in class campaign execution.
3. Conduct A/B testing and analyse ad performance to continuously improve PPC strategies and ad creatives.
4. Manage and optimize ad spend to stay within budget while maximizing reach and conversions.
5. Track, report, and analyse website analytics and PPC initiatives and campaigns.
6. Develop, implement, and manage SEO strategies to improve organic search rankings and drive traffic to our website.
7. Conduct thorough keyword research and analysis to identify opportunities for organic growth.
8. Optimize on-page and off-page elements, including meta tags, content, and link-building strategies.
9. Monitor and analyse site performance using SEO tools such as Google Analytics, SEMrush, and Moz, and make data-driven decisions to improve results.
10. Collaborate with the content team to create SEO-friendly content and ensure alignment with overall marketing goals.
11. Stay up-to-date with the latest trends and best practices in SEO and PPC.
12. Prepare detailed reports and present findings to the marketing team and management.
Qualifications and Skills:
1. 2 to 3 years of proven experience in Digital Marketing, having managed SEO and PPC campaigns consistently and with proven success.
2. In-depth knowledge of SEO tools (e.g., Google Analytics, SEMrush, Moz), PPC platforms (e.g., Google Ads, Bing Ads) and Analytics (e.g. Google Analytics, Search Console).
3. Up-to-date with the latest trends and best practices in SEO and PPC.
4. Strong copywriting skills: ability to quickly and accurately craft compelling copy aligned to the corporate tone of voice and style guide.
5. Analytical mindset with the ability to interpret data and make actionable recommendations.
6. Experience with bid management tools is a plus.
7. Excellent communication and interpersonal skills.
8. Proficient in MS Office, marketing software (e.g., CRM) and WordPress.
9. Strong attention to detail.
10. A keen approach to learning new skills, and staying up to date with a fast-moving industry.
11. Ability to prioritise and schedule work to meet demands set by the company.
12. Ability to manage multiple tasks and projects simultaneously.
Benefits and Terms:
1. Full time role.
2. Ability to work from home twice a week.
3. Core hours policy.
4. Health insurance.
5. 26 days’ holiday, rising by 1 day per 2 years’ service (up to a maximum of 5 extra days), not including bank holidays.
6. Provision to buy annual leave.
7. Work Anywhere globally for 4 weeks of the year.
8. Birthday’s off.
9. Long Term Incentive Plan.
10. An excellent culture with regular paid-for social events.
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