Company Description
Everlast Gyms, a subsidiary of Frasers Group, is a leading fitness brand offering affordable and accessible gym facilities across the UK. Known for their modern equipment, wide range of fitness classes, and personalized training programs, Everlast Gyms cater to all fitness levels—from beginners to seasoned athletes.
The Brand Marketing Executive is responsible for looking after the Everlast Gyms brand across the estate. Reporting into the Head of Marketing, this role will work collaboratively with the wider marketing team to support the central team, Area Managers and in-gym teams to ensure brand standards are upheld.
Job Description
Duties will include but not limited to:
1. Drive enhancement and improve efficiencies within marketing and in-gym activity
2. Supporting the Head of Marketing with budget management and actioning any invoicing requests
3. Being the source of all internal and external POS, whether this be re-branding old sites with signage or the distribution of marketing material
4. Execution of various marketing projects, and meetings and ensuring follow-up any actions
5. Effectively communicate marketing activations, campaigns and performance to the central team
6. Collaborate with freelance creatives & videographers to deliver high-quality content
7. Identify opportunities and areas for optimisation while developing relationships with the Frasers Group marketing and comms team
8. Seek and deliver new brand partnerships
9. Ensure marketing and business KPIs are achieved
10. Utilising the elevation project to continue to grow and develop the Everlast Gyms brand as a leader within the fitness industry
Qualifications
11. A marketeer with 1 year' in a similar role
12. Adaptable and agile to overcome obstacles within a fast paced, reactive environment
13. Approachable with excellent interpersonal skills
14. Keen eye for detail and brand standards
15. Passionate about health and fitness
16. Open minded, with a willingness to contribute with a wide range of tasks to support all departments within the business