Job Description
Mothercare Global Brand are looking for a Head of Brand Marketing to own the strategic direction and execution of our marketing and gain a clear understanding on the ROI on the outputs of the department. Store marketing execution and experience is still the key driver of retail sales and profit and will be the key focus of this role.
This role sits at the heart of the business, championing the brand vision to inspire a talented brand team, guide franchise marketing efforts globally, and ensure creative consistency and excellence in everything we do. This role doesn’t have direct to consumer channels and requires a strong collaborator.
Key Accountabilities/Responsibilities
Strategic Leadership
* Lead the global brand marketing strategy, ensuring alignment with business objectives and commercial priorities. Translate consumer and market insights into compelling, results-driven marketing plans.
Performance & Insight
* Measure the impact of global marketing investment and franchise partner activities, analyse results and share actionable insights with the wider business. Continuously refine strategies to improve effectiveness and ROI.
Global Planning & Execution
* Lead the integrated marketing planning process across product and brand categories. Ensure the timely delivery of seasonal campaign assets, creative toolkits, and franchise guidelines in line with go-to-market milestones.
Franchise Partner Collaboration
* Build strong, collaborative relationships with franchise partner marketing teams. Understand their business needs and consumers to inform global planning and support local implementation that strengthens brand equity and drives profitability.
Creative & Campaign Development
* Partner with internal teams and external talent to deliver inspiring and effective creative campaigns. Provide clear and ambitious briefs, and oversee execution to ensure high standards of quality and brand integrity.
Brand Stewardship
* Act as brand custodian, ensuring consistency of tone, visual identity and storytelling across all touchpoints. Champion the importance of brand across the wider business.
Team Leadership & Development
* Inspire and manage a high-performing team across marketing, design, operations and digital. Provide clear direction, mentorship and development opportunities, nurturing a collaborative and innovative culture.
Cross-Functional Influence
* Work closely with the Commercial, Buying, Design & Merchandising teams to align marketing efforts with key trading moments and product priorities.
Key Relationships
* Franchise partner marketing teams
* Commercial team
* Brand team
* Buying, Design and Merch
* Agencies and freelancers
Knowledge & Skills
* Proven track record in retail brand marketing leadership, ideally within global retail, or franchised models
* Deep understanding of global go-to-market processes across retail, e-commerce and marcomms
* Strong creative judgement paired with commercial acumen
* Excellent communication, stakeholder management and influencing skills
* Experience working with franchise, distributor or trade partners in global markets
* Ability to lead, inspire and develop diverse marketing teams
* Strong planning and organisational skills
* CIM or equivalent marketing qualification preferred
* Passionate about brand, product and consumers
Best Things
If you’re looking for a career change, why not take your search global? Or at least to a global business with their home in the UK. Working from our new Head Office in Apsley, you’ll find opportunities that reach families and franchise partners all around the world.
Whether you’re interested in product design, finance, people management or another passion, each of our teams offer a unique experience but the same chance to collaborate with brilliant people and grow your career. So, if we’ve piqued your interest and you want to know more, keep on scrolling. We’ve been on quite the journey and there’s lots to know about us, starting with our business areas and the amazing mums at the heart of our brand… if you're interested in finding out more, come and take a look at our website https://www.mothercarecareers.com/