Description Digital Content & Optimisation Lead As a Digital Optimisation Lead, you will play a critical role in driving the continuous improvement of our digital customer experience across our grocery website and app, ensuring alignment with our commercial objectives. This role requires a strong aptitude for web data interpretation and collaboration, leveraging data insights to identify strategic opportunities, address customer challenges, improve conversion rates, and enhance customer satisfaction. Your responsibilities will include optimising user journeys, delivering detailed analytical reports on performance, and supporting a data-driven approach to decision-making to achieve measurable improvements in conversion rates, customer satisfaction, and overall digital performance. Outcomes You Need to Deliver: Support our efforts to continuously improve, optimise, and enrich the customer journey across web and app, delivering measurable commercial and customer outcomes. Leverage advanced data analysis techniques to provide actionable insights into customer behaviour and preferences. Utilise and analyse all customer data and feedback, including web analytics, CSAT surveys, Glassbox, and verbatim feedback, to identify customer challenges and opportunities. Develop insights and dashboards that interpret data, turning it into actionable insights that guide strategy and decision-making. Identify opportunities to refine data collection processes and ensure data accuracy to optimise decision-making. Identify specific optimisation projects based on data analysis and own their execution from inception to delivery, demonstrating measurable customer and commercial impact. Partner with third-party technologies to evaluate and enhance the effectiveness of customer journeys, identifying opportunities for improvement. Work with product teams to understand and influence development roadmaps, ensuring smooth integration and leveraging of new capabilities. What You Need to Know and Show: Prior experience in a digital, data-driven, or optimisation-focused role within a commercial setting. Proven expertise in data analysis, with the ability to extract insights from complex data sets and translate them into actionable recommendations. Highly competent in web analytics tools (experience with Adobe Analytics is highly desirable) and a strong understanding of customer behaviour analytics. An analytical mindset paired with strong problem-solving skills and a keen eye for detail to identify root causes and design innovative solutions for web operations challenges to enhance the customer experience. Demonstrated ability to execute test-and-learn programs to improve customer experiences and measure their success. Effective collaboration with product, technology, and engineering teams to achieve impactful outcomes for customers. Exceptional communication skills, with the ability to articulate complex concepts to non-technical audiences clearly and concisely. Strong problem-solving skills, capable of identifying root causes and designing innovative solutions. LI-SE1 Responsibilities We’d all like amazing work to do, and real work-life balance. That’s waiting for you at Sainsbury’s. As the link between sellers and buyers, retail and head office, our retail operations team is the cog that keeps things running. With teams focused on store facing, labour, transformation, online, delivery and contact centre work, we touch almost every part of the business. It’s an incredibly fast-paced environment where you need to pivot not just daily, but often hourly. So while we plan all we can, it’s vital that we all think outside our job descriptions and look to optimise and improve how we do everything. There’s also a real team ethos. After all, it’s people like you who are going to truly transform this part of the business. Qualifications We are committed to being a truly inclusive retailer so you’ll be welcomed whoever you are and wherever you work. Around here, there’s always the chance to try something new — whether that’s as part of an evolving team or somewhere else across the business - and we take development seriously and promise to support you. We also recognise and celebrate colleagues when they go the extra mile and, where possible, offer flexible working. When you join our team, we’ll also offer you an amazing range of benefits. Here are some of them: Starting off with colleague discount, you'll be able to save 10% on your shopping online and instore at Sainsbury's, Argos, TU and Habitat, and we regularly increase the discount to 15% at points during the year. We've also got you covered for your future with our pensions scheme and life cover. You'll also be able to share in our success as you may be eligible for a performance-related bonus of up to 10% of salary, depending on how we perform. Your wellbeing is important to us too. You'll receive an annual holiday allowance and you can buy up to an additional week's holiday. We also offer other benefits that will help your money go further such as season ticket loans, cycle to work scheme, health cash plans, salary advance (where you can access some of your pay before pay day) as well access to a great range of discounts from hundreds of other retailers. And if you ever need it there is also an employee assistance programme. Moments that matter are as important to us as they are to you which is why we give up to 26 weeks’ pay for maternity or adoption leave and up to 4 weeks’ pay for paternity leave. Please see www.sainsburys.jobs for a range of our benefits (note, length of service and eligibility criteria may apply).