Digital Marketing Manager – B2C Fintech Scaleup 🚀
Propel is excited to be partnering with a fast-growing B2C fintech scaleup that is transforming how people manage their finances globally. This mobile-first platform has quickly established itself as a leader in the fintech space, experiencing rapid growth and significant investment.
You will be taking the lead on:
* Digital Campaigns: Execute performance-driven campaigns for customer acquisition and business growth with internal and external partners.
* Strategic Planning: Develop and implement marketing strategies across paid media, SEO, digital PR, and other channels.
* Manage Paid Media: Own and optimize paid media campaigns (social, PPC, etc.) for maximum results.
* Analytics & Reporting: Use tools like GA4 and Google Tag Manager to track performance and optimize campaigns.
* Conversion Optimisation: Improve conversion rates through A/B testing and landing page optimization.
* Agency Collaboration: Manage external agencies to ensure top ROI from marketing efforts.
* Team Collaboration: Align marketing initiatives with CRM, data, and web teams to drive business goals.
They are looking for someone who has:
* 4+ Years Digital Marketing Experience: Proven expertise in performance-driven digital marketing, ideally in B2C or fintech.
* Paid Media, SEO, PPC, & Digital PR: Deep knowledge of advertising platforms, SEO, and PR strategies.
* Track Record of Success: Experienced in managing digital campaigns with a focus on ROI and conversion rate improvements.
* Data-Driven: Skilled in analysing data using tools like Google Analytics, Appsflyer, Looker, and Tableau.
* Self-Starter: Proactive with the ability to identify opportunities, make decisions, and drive growth.
* Detail-Oriented: Precision-driven with a sharp eye for detail in fast-paced environments.
**Location & Flexibility: This role is based in Central London, with the expectation of working in the office 4 days a week. **
If this sounds like something you, or someone you know, might be interested in, apply ASAP or send your CV to hope.smithers@propellondon.com ✨
Digital Marketing Manager – B2C Fintech Scaleup 🚀