Amazon Ads is dedicated to driving measurable outcomes for both brands and agencies through advertising. Our ad solutions—including sponsored content, premium video, audio and custom ads—leverage Amazon’s innovations and insights to find, attract, and engage meaningfully with audiences. With a range of flexible pricing and buying models, including self-service, managed service, and programmatic ad buying, these solutions help businesses build brand awareness, increase consideration, and drive transactions on and off Amazon.
Video Specialists are aligned to the Large Customer Sales (LCS) organization and work closely with Account Teams, Agency Development Managers (ADMs), Go to Market (GTM) specialists, and Amazon Advertising Customers. They are responsible for:
1. Scaling video GTM strategies across LCS;
2. Developing and implementing tailored industry strategies within assigned verticals;
3. Service and operations team engagement as it pertains to new and emerging products;
4. Partnering with LCS and Vertical Marketing to develop narratives that differentiate Amazon Ads unique offerings tied to customer objectives and business outcomes;
5. Representing Amazon Ads externally at industry events to drive Upfront and annual commitments.
As a Principal Video Specialist, you work with account and GTM teams to develop strategies and solutions to drive adoption of Amazon’s STV offering with advertisers and ensure your customers’ video investments fit into their overall marketing strategy with Amazon. You are naturally curious, and will apply your creativity and curiosity by taking a lead in strategizing video solutions for our advertisers, diving deep within the advertising community to discuss Amazon’s benefits, and working internally to innovate solutions that meet the objectives of our advertising customers. This role will define innovative advertising experiences and coordinate with internal teams to create scalable and repeatable solutions. As an individual contributor, you’ll be joining an elite sales organization and will benefit from having direct access to multiple leadership teams. Candidates should have experience buying, planning, packaging, and selling STV and/or linear TV both directly and programmatically. Candidates will have a strong knowledge of the STV landscape, experience negotiating and closing upfronts, and the ability to drive conversations with C-Suite client contacts.
Minimum Requirements:
1. 7+ years of developing, negotiating and executing business agreements experience
2. 7+ years of business development, partnership management, or sourcing new business experience
3. 7+ years of professional or military experience
4. Experience writing technical articles, speaking at technology conferences, and contributing to open source
5. Experience developing and executing on GTM strategies that are large in scope
6. Experience developing, deploying and managing AI products at scale
7. Experience interfacing with customers (Enterprise, SMB, and Startups) and ability to convert customer requirements to high level architecture solutions to build on
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit this link for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
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