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The Client
Our client is a high-end luxury brand known for its exceptional quality, innovative design, and attention to detail. They create beautifully crafted products that blend style and functionality, whilst they offer a premium experience for their discerning customer.
About The Role
The Digital Marketing Executive will be responsible for driving brand awareness, customer acquisition, and lead generation for the client through the delivery of an effective e-commerce strategy. The successful candidate will be a self-starter and ready for a challenge - inspired and excited to help build on the success of this established and well-respected luxury British brand. They will be analytical and have a hunger for detail, providing the team with insights that help form the e-commerce and digital strategy. They will be able to work both independently and collaboratively, be driven by hitting KPIs, and ultimately enjoy getting involved in the day-to-day management of all digital activity.
Main Duties
1. Deliver best-in-class digital marketing activity, working with a Paid Media agency to maximise lead generation and web sales and drive efficiency in achieving a strong ROI on Paid Social and PPC.
2. Support the delivery of the web development plan, working with external agencies and the wider marketing team to ensure cohesion on time/on budget delivery.
3. Support the delivery of SEO, CRO and email marketing plans as required.
4. Own the management and loading of optimised website content that supports the brand values and campaign messaging.
5. Own the performance analysis and reporting of marketing activity, summarising progress against the plan and highlighting key learnings and opportunities for future improvement.
6. Support the marketing team with ad hoc analysis as required.
Required Skills
1. At least 2-3 years’ experience in an e-commerce or digital role, ideally with experience working on Luxury Brand Campaigns.
2. Good experience in PPC and Paid Social, including working with Paid Media agencies. Experience of Pinterest advertising either managing via an Agency or building campaigns is highly desirable.
3. Experience of working with a website CMS system.
4. Analytical mind, with the ability to collate, analyse, and present data leading to clear insights and actions.
5. Strong knowledge of Google Analytics and Excel.
6. A good understanding of SEO, with experience in tracking performance and making changes to improve results.
7. Impeccable written English and verbal communication.
Details
Working in Central London, this is a full-time hybrid opportunity, where you will be based in the offices 2/3 days a week. Salary paying up to £40,000pa depending on experience.
Seniority level
* Associate
Employment type
* Full-time
Job function
* Marketing and Strategy/Planning
* Industries: Retail Furniture and Home Furnishings
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