Job Description
The Client
As a rapidly growing International FMCG Business, our client has an impressive track record of success and an exceptionally bright future. They commit strong levels of investment into both Product/Food development and Leading Edge Brand & Customer Marketing solutions. Operating across 2 growing FMCG Categories, their offering is both sophisticated and premium in nature, becoming a real product of choice for discerning consumers. Their product offering is extensive, with Brands that have provenance & regional heritage. With some of the most exciting Brands within the Retail and C&I channels, they are at the forefront of strong organic growth across key categories/product areas. There is now a great opportunity to join the business with the Marketing Team.
The Role
In the newly created Brand Manager role, you will report directly to the Head of Marketing. You will be the Matrix Lead in the overall marketing and new product development activities for the allocated brands. You will be the point of contact for the implementation of the Brand Strategy, market research, advertising, promotion, and new product development activities.
1. Develop and implement marketing strategy to effectively reach consumers
2. Develop and execute brand innovation plans based on consumer-led insight
3. Delivery of NPD and EPD in full, on time and within budget
4. High level of communication with external partners, building working and lasting relationships
5. Manage all Market Research, Advertising (Both ATL and BTL), Promotions, and New Product Development activities
6. Retail activation and shopper marketing plans
7. Manage an annual Marketing Spend budget
8. Identify market trends and opportunities for new product development, range extension, or refresh
9. Full responsibility for all areas of the Marketing Mix
10. Respond to ad hoc requests and/or take an active role in specific projects as directed by your line manager
Candidate Requirements
Relevant candidates will have at least 3+ years of Consumer Brand Marketing experience from one of the following areas:
1. FMCG/Food Brand Marketing Experience at Brand Management or ABM Level
2. FMCG/Drinks Brand Marketing Experience at Brand Management or ABM Level
3. FMCG Non-Food or Consumer Durable Experience at Brand Management or ABM Level
4. Retail Side Consumer/Brand Marketing Experience
You must also be highly proactive and passionate about Marketing and Brands.
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