Here at Peacocks we have a fantastic opportunity for a Loyalty Programme Manager to join our Marketing department at our Head Office in Cardiff.
If you would like to be part of a forward-thinking business and have a job with excellent career prospects, we would love to hear from you.
We are seeking an experienced Loyalty Manager to develop, launch and drive the day-to-day operations of the new Peacocks Loyalty Programme. This role would suit someone who has a good understanding of loyalty schemes, customer behaviour, and a proven track record of managing a large scale project.
Key Responsibilities & Objectives for the role:
Drive Profitable Sales Growth through our Loyalty Scheme
• Drive customer acquisition through Peacocks’ channels (website, social, in-store etc.)
• Create & maintain a Loyalty Scheme activity plan that drives additional revenue
• Analyse performance, customer data, and market trends to drive decisions and optimize revenue generating activity
• Review ROI on all activity and provide regular stakeholder performance reports
Great Experience for Our Customers
• Use insight and feedback to continuously enhance the customer journey by identifying opportunities to improve engagement, retention and satisfaction through the loyalty programme
• Manage rewards to ensure they align with customer expectations and values.
Communication
• Create and maintain a clear communication plan.
• Respond to feedback, work cross functionally to highlight, agree & embed process improvements.
• Continually challenge ways of working by gathering feedback from competitors, customer groups and retail team
Technical/Compliance Support
• Deal with administrative tasks such as payments, data security and data governance
• Ensure all campaigns are legally compliant and on brand. Ensure the confidentiality, integrity and availability of information being held, accessed or processed
• Monitor the health of the customer database to ensure the data being used across the business is accurate
Key experiences:
• Strong understanding of consumer behaviour and loyalty programme best practices
• Good stakeholder management and communication skills
• Enjoy working within a fast-paced, ever changing environment
• Previous retail or online / Ecommerce experience desirable
Specialist skills and experience:
• Experience with customer relationship management (CRM) systems & loyalty platforms
• Excellent writing, editing and proofreading skills
• Good interpersonal and relationship-building skills to work with all other departments
• Confidence to influence and collaborate with senior leaders
• Strong analytical skills with the ability to interpret complex data and translate it into actionable strategies
• Excellent project management skills with a track record of managing multiple initiatives simultaneously