JOB SUMMARY
The Retail, Events and Mall Marketing Manager will be responsible for the development, and implementation of the retail marketing strategy including campaigns, events, digital marketing and PR with the principle objectives being to increase footfall and spend through creative and engaging campaigns and activations within a well-known West London shopping Mall.
The Retail Marketing Manager will need to implement a two-tiered marketing strategy that includes brand and tactical marketing activities to position the Shopping centre as a premium retail and leisure destination.
The Retail Marketing Manager is responsible to plan and manage all marketing activities supporting the overall campaign objectives and feed into the strategic business objectives. The candidate will need to drive all campaign related activities and ensure the effective and relevant execution of all retail marketing initiatives in line with the managing company and stakeholder plans.
The Retail Marketing Manager must also develop and maintain positive tenant relations, and provide support and encouragement to tenants to participate in retail marketing campaigns and activations with the objectives of raising individual brand awareness, footfall and spend.
Responsibilities include preparing budgets, carrying out market analysis, management of annual retail campaigns and promotional activations,...