The purpose of this new Content Marketing Officer role is to manage external marketing and comms relations, manage all Leas Lift marketing channels and produce inspiring and engaging marketing and interpretation content to promote and position the Folkestone Leas Lift as a fully-functioning funicular lift, historical curiosity and sustainable community endeavour. Your marketing content and communications strategies will reach far and wide, ignite interest in the Lift and draw residents and visitors to the Lift and its café from the day of its re-opening.
Full-time, 1-year contract with possibility of extension (dependent on project requirements)
LOCATION: Hybrid, 2 days a week in office, 3 days from home
Key Responsibilities
● Produce all physical and digital interpretation content for the Leas Lift
● Review the marketing strategy and develop & coordinate the implementation plan
● Support the Community Engagement Manager in effectively reaching out to various audiences to promote the delivery of onsite and virtual events, talks and walks
● Manage communications with press/ publicity / key stakeholders in the run up to, and after the re-opening of the Leas Lift
● Maximise press coverage of Leas Lift by working with partners and key stakeholders in Folkestone and Kent
● Manage communications with stakeholders and audiences using direct and digital marketing (e.g., e-newsletter, Facebook, Instagram)
● Promote Leas Lift as a sustainable mode of transport, visitor attraction, venue and destination for filming to generate income
● Manage volunteers involved in marketing and promotional activities
● Managing students undertaking marketing-related work experience with the Leas Lift
● Support the team and evaluation consultant by providing key information for Heritage Fund progress reports and the final summative evaluation report
● Plan and prioritise workload, manage deadlines
CRITERIA - Essential
● Minimum of 2 years experience in content marketing in a heritage, arts, or similar setting
● Experience in writing interpretation content
● Creativity to develop and deliver engaging marketing campaigns
● Experience in commissioning and managing digital and print marketing
● Experience in volunteer/ staff management
● Good verbal and written communication skills, with the ability to communicate comfortably and confidently with a variety of audiences
● Highly organised with good attention to detail
● Excellent customer service skills and telephone manner
● Excellent IT skills and adequate digital design skills (Canva/Adobe)
● Works well under pressure
● Able to use own initiative whilst recognising when to refer to line manager
● Willingness to work flexibly as part of a team
● Ability to prioritise and organise workload
● ‘Can do’ attitude and problem solver
CRITERIA - Desirable
● Knowledge and experience of delivering a National Lottery Heritage Fund or Big Lottery Fund project
FOR ALL APPLICANTS:
Safeguarding Regulations: Leas Lift is committed to the safeguarding and protection of all young people and adults, and we and other schools and partners will need to undertake enhanced DBS checks on you. A condition of your employment will be that you complete such applications whenever requested to do so and that the checks confirm that there are no reasons why you should not work with children or vulnerable adults.
Appraisal: There will be an appraisal after three months, to confirm the probationary period, and each year thereafter.
Review of roles: The role will be reviewed at the annual appraisal. Leas Lift CIO have the right to alter duties in accordance with the needs of the project.
If you wish to apply for this role, please send your CV with a cover letter to: hello@leaslift.co.uk by Sunday 12 January 2025 00:00hrs (midnight) latest. Interviews will be planned between 15 and 24 January 2025.
Please send all queries about the role to hello@leaslift.co.uk, or give us a call on: 01303 761892