Job Description
The Marketing Specialist plays a crucial role in the development and execution of marketing strategies to promote our services, drive brand awareness, and attract customers.
You will be responsible for planning and implementing marketing campaigns across various channels to support our business development activities and our wider company objectives. This role involves conducting market research, analysing market behaviour, and developing content and promotional materials.
Principal Responsibilities
Campaign Development & Execution:
* Create and implement marketing campaigns to promote products, services and events.
* Develop and distribute engaging content for social media, blogs, emails, and other digital channels.
Market Research & Analysis:
* Conduct market research to identify target audiences and opportunities for new campaigns.
* Analyse competitor strategies and provide insights for better positioning.
* Track marketing trends, customer preferences, and key industry data.
Content Creation & Management:
* Collaborate with team members to create effective marketing content.
* Oversee the production of marketing materials such as brochures, banners, email templates, and presentations.
* Write compelling copy for websites, blogs, social media posts, and email newsletters.
...