National Account Manager - Consumer Health
Our Consumer Health Sales division has an exciting opportunity for a National Account Manager to join the team. The successful applicant will work and develop a large strategic account in line with the Consumer Health brand strategy. This role is based from our headquarter offices in Green Park, Reading, Berkshire. We operate a Hybrid working model, so realistic travel to the office will be required alongside travelling to the customer and some remote working from home.
Major Tasks
* Develop Major Account Joint Business Plan in line with Consumer Health brand and overall Strategy - Distribution, display, share of shelf % and In-store promotional plan and brand feature activation.
* Tactically implement Channel Strategy, deliver and monitor, monthly, vs. delivery of all financial business targets – Sales, Profit, Trade Spend.
* Manage promotional spend and activity in line with annual / quarterly budgets, profit contribution.
* Proactively communicate business opportunities / risks with solutions to deliver, in time.
* Produce accurate volume and value forecasts to +/- 3%.
* Negotiate price increases within agreed parameters.
* Maintain details of competitor activity; weekly retail price check and communicate all potential interface issues / new news within 24 hours.
* Achieve working relationships with all key contacts across channel & specific lead account.
* Achieve full understanding of the value of BCH to the account – Sales and Profit delivery.
* Input to project work where appropriate; have a comprehensive understanding of the full make up of the major account.
* To build joint scorecards and growth pyramids to support continual joint development.
* Establish and implement an active contract strategy across the lead account ensuring that all contacts both internally and externally are aligned to the Consumer Health strategy and the objectives of the agreed joint Business plan.
* Takes responsibility for setbacks and is able to find effective solutions in a timely manner.
* Willingness to proactively take on new challenges and responsibilities.
* Adapts interpersonal style to suit different people or situations.
* Adapts to changing circumstances in a timely, effective manner.
* Uses high level category, shopper and market data to effectively develop a story and better sell to your customer.
Who you are?
1. Strategic thinker with comprehensive category & retail knowledge.
2. Advanced understanding of the total business mix – Brand and Trade marketing; brand awareness, supply chain; financial management.
3. Excellent verbal & written presentation, communication, selling and negotiation skills.
4. Highly analytical, numerate with an excellent attention to detail.
5. Ability to understand & utilise facts / Market Research data to build commercial arguments.
6. Ability to work in a high pressure hands-on environment.
7. Comprehensive knowledge of the UK routes to market; Retailers & their strategies.
8. A strong track record of achieving targets.
9. Excellent relationship building skills internally and externally.
10. Proactively speaks out, provides feedback and appropriately challenges.
Be You at Bayer where you have the opportunity to be part of a culture influencing Health for all and Hunger for none.
What we offer
* Competitive compensation package consisting of an attractive base salary and annual bonus. Individual bonus can also be granted for top performance awards.
* 28 days annual leave plus bank holidays.
* Private Healthcare, generous pension scheme and Life Insurance.
* Wellness programs and support.
* State of the art offices.
* International career possibilities.
* Flexible and Hybrid working.
* Help with home office equipment.
* Support for professional growth in a wide range of learning and development opportunities.
* We welcome and embrace diversity providing an inclusive working environment.
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