Job Description
SQUARE IN THE AIR
Account Manager – Social Media Team
About Square in the Air
· Square in the Air is a multi award-winning marketing and communications agency based in central London specialising in sport, racing, betting and gaming.
· Our Digital PR, Social Media, Design, Video and Performance Marketing teams deliver B2C and B2B campaigns to a wide range of global clients.
· As a company we have a strong internal culture and values and we look for energetic, engaged people with a passion for the industry who will develop that same passion and dedication for our agency.
· We’re a team of 50+ and growing.
· See for further details.
Job title
Social Media Account Manager
Reporting to
Senior Social Media Account Director
Role Summary & Key Responsibilities
You work as a member of the Social Media team helping to drive our social media offering and deliver clients digital strategies. Key responsibilities include:
· Build, nurture and maintain relationships with key clients, serving as the primary contact for all their needs and requirements
· Support the agency in servicing existing clients and winning new ones by developing and executing account plans to fulfil client’s objectives
· Collaborate with internal teams to ensure clients’ needs are met and exceeded
· Deliver timely, strategic and impactful paid social media campaigns that provide tangible return on investment for clients
· Understand client objectives and goals and proactively identify opportunities to improve their business through both organic and paid social
· Conduct regular reviews to assess their satisfaction, address concerns and identify opportunities for upselling other services
· Monitor social trends and competitor activities to identify opportunities and threats and develop strategies to stay ahead
· Stay up to date with industry news, developments and best practices to continually enhance your knowledge and expertise
· Lead and mentor our account executives, provide guidance, train and support them to ensure their success in managing their own clients
· Planning, pitching and executing data-led, quantifiable social campaigns
· Supporting the social media Director in the management of client channels and content delivery
· Supporting the supervision of a team of remote content creators for real-time sports coverage.
Necessary skills & attributes
· Excellent communication and interpersonal skills with the ability to build and maintain strong relationships with clients at all levels
· Strong negotiation skills and influencing skills with the ability to achieve client targets and goals
· Ability to think strategically, analyse data and develop actionable insights to drive business outcomes
· In-depth knowledge of the major platforms’ organic and paid features – spanning analytics, optimisation, ad formats, and bespoke content planning
· Proficiency in all aspects of social media, including a high level of experience with paid social campaigns
· Ability to work independently and collaboratively in a fast-paced, deadline-driven environment
· Creative brief ownership and proposal management, with extensive knowledge of developing and executing creative content that meets clients’ business and brand objectives.
· Decision making that is backed-up by data analysis. Proposals must be grounded in measurement and boast a deep understanding of both content and campaign effectiveness.
· Impeccable copywriting and proofing – an attention to detail that reflects the fundamentals of traffic and engagement driving and proven agility when adopting varying brands’ tone of voice.
· Confidence presenting thoughts and findings and the ability to handle multiple fast-paced accounts simultaneously.
· A passion for sports with an awareness of all UK, European and major worldwide sporting events.
· Be an evangelist for social media and understand the value for both B2C and B2B whilst working alongside PR and Design to deliver multi-platform strategies, on time and on budget.
· Willingness to support the wider team in occasional evening and weekend work, in accordance with the sporting calendar/schedule.
· Motivated, enthusiastic and curious with a drive for continuous improvement.
· Good personal presentation with a courteous, professional manner.
· Reliable and punctual.
Working environment
· Contractual place of work is our London office – we currently operate a hybrid working pattern of at least two days in the office and the remaining days at home.
· Hours: 40 hours per week, 8.30am-5.30pm Monday to Friday (flexible start and finish times).
· Willingness to work outside office hours to deliver client content during key sporting events taking place during evenings & weekends - compensated with overtime pay and/or time in lieu.
· Willingness to work outside office hours at industry events when required (occasional).
Compensation & benefits
· Competitive salary (dependent on experience).
· Enhanced company pension scheme; 5% employer contribution, 3% employee contribution (automatic enrolment after three months, subject to meeting scheme requirements).
· 25 days’ holiday per year plus bank holidays (up to 3 extra days earned with length of service).
· Confidential 24-hour access to our BUPA employee assistance programme.
· Bonus (non-contractual) and dependent on company and individual performance.
· Death in service (4x salary).