Marketing Automation Manager to join their vibrant team, supporting the CRM function in executing marketing and operational communications. Collaborate closely with the Product Marketing team to deliver, review, and fine-tune their CRM and operational marketing strategies while managing the day-to-day implementation and upkeep of system-driven campaigns, including workflow management.
* Assist the Product Marketing team in executing, reviewing, and continuously optimizing CRM and operational marketing strategies
* Take charge of the daily implementation and upkeep of operational and system-generated campaigns, ensuring smooth workflow management
* Work closely with stakeholders across the operational side of the business, championing the tech that powers marketing efforts
* Stay informed on industry trends and competitor moves, identifying areas where they can grow and improve
* Perform thorough testing and approval processes to ensure all communications meet high standards of quality and consistency
* Ensure all messaging stays true to the brand and strikes a chord with their audience
* Conduct A/B and multivariant testing to refine and optimise automation efforts
* Provide insights to improve the overall customer journey, making it seamless and engaging
The ideal candidate:
* A multitasker with a knack for juggling multiple communication channels effortlessly
* A skilled communicator who can craft messages that resonate with players' emotions
* 3+ years of experience with marketing automation platforms such as Pardot, Responsys, dotdigital, or similar
* Familiarity with lead scoring models and Recency, Frequency, Monetary (RFM) models
* A touch of wit and charm, with the ability to make our players smile through honest and personable communication
* An all-round automation marketer who enjoys both strategy and implementation