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Job Title: Marketing Manager
Location: Brighton (Hybrid role – minimum 3 days in the office)
Type: Full-time, permanent position
Salary: £45,000 - £55,000
Join the Award-Winning Team at Man Bites Dog!
Are you a B2B marketing professional with experience developing effective agency/consultancy marketing strategies and creating high-quality content to engage business leaders?
Man Bites Dog is looking for a Marketing Manager to take our marketing to the next level and supercharge our growth. If you’re a strategic thinker with a passion for marketing innovation and a track record of driving results, we want to hear from you.
About Us:
Man Bites Dog is an award-winning global B2B thought leadership and strategic marketing consultancy working with some of the world’s most exciting companies, including global leaders and challengers in the tech, professional services and financial services sectors. From sustainability to the future of work, our campaigns focus on some of today’s biggest issues and apply fresh thinking to fascinating subjects.
Role Overview:
As Man Bites Dog’s Marketing Manager, you will be the driving force behind the consultancy’s marketing strategy, building our brand and reputation in the market and creating opportunities for us to speak to global B2B organisations about our thought leadership expertise. You will collaborate with Divisional Directors, Associate Directors, and our Business Development Manager, and work closely alongside our CEO, to increase our visibility and ensure our marketing drives high-quality leads.
Key Responsibilities:
* Lead end-to-end marketing initiatives for Man Bites Dog, from brand development to demand generation.
* Help and inspire the client team to support Man Bites Dog marketing efforts, nurturing their talents and driving results.
* Develop and execute innovative content marketing strategies, ensuring alignment with sector outreach efforts and generating compelling thought leadership campaigns.
* Champion content development and SEO strategies to fuel effective lead generation; crafting engaging articles and securing placements on external platforms.
* Curate and optimise our social media presence, particularly on LinkedIn, to maximise lead generation and Instagram to showcase company culture.
* Collaborate with the content team to create top-notch assets for business development activities, including credentials, pitches, case studies, and proposal content.
* Spearhead our awards programme, ensuring we showcase our best work with rich, compelling materials.
* Coordinate and oversee the logistics for our schedule of webinars and networking events, designed to engage and connect with our target audience.
* Drive the process of project wrap-up and case study development, ensuring we have standout assets to showcase our successes.
* Conduct in-depth market research to identify trends, analyse the competitive landscape, and unearth potential opportunities.
* Manage the marketing budget and oversee relationships with external suppliers, fostering seamless collaboration.
* Introduce cutting-edge technology, processes, and data-driven insights to elevate our marketing efforts to new heights.
Requirements
Essential:
* Minimum of 5 years of experience in B2B marketing, (agency experience preferred).
* Extensive experience in creating and executing content campaigns, with a strong focus on producing high-quality written content for a variety of platforms,
* Highly skilled in digital marketing channels - strong focus on LinkedIn, SEO, and content marketing, with a proven track record of leveraging these channels to drive brand awareness and engagement.
* Demonstrated track record of success in developing and executing marketing strategies that drive lead generation and brand visibility.
* In-depth understanding of content marketing principles and best practices, including content creation, distribution, and optimisation.
* Exceptional written and verbal communication skills, with the ability to articulate complex ideas clearly and persuasively, and an understanding of how to create sophisticated content for a senior B2B audience.
* Strong leadership and team management abilities, with experience leading and inspiring cross-functional teams.
* Ability to effectively delegate tasks, provide constructive feedback, and foster a collaborative team environment.
* Experience in leveraging digital tools and analytics to measure and optimise marketing performance.
* Strategic mindset with the ability to analyse market trends, identify opportunities, and develop actionable marketing strategies.
* Strong problem-solving skills and the ability to adapt strategies based on changing market dynamics.
* Excellent project management skills, with the ability to prioritise tasks, manage multiple projects simultaneously, and meet deadlines in a fast-paced agency environment.
* Experience managing a marketing budget and external suppliers/vendors.
* Strong interpersonal skills and the ability to collaborate effectively with internal teams and external stakeholders.
* Eagerness to stay updated on the latest marketing trends, technologies, and tools.
* Ability to champion the adoption of new technologies, processes, and data-driven insights to enhance marketing efforts.
* Genuine interest in sustainability, innovation, and emerging trends shaping the future of work and business.
* Enthusiasm for working with clients who are at the forefront of driving positive change in their industries.
Desirable:
* Bachelor's degree in Marketing, Communications, Business Administration, or a related field. Qualifications in English, History, PPE and Economics also welcomed.
* Experience in Man Bites Dog’s key sectors: sustainability, technology, professional services, financial services, infrastructure/engineering.
Benefits
* Collaborate with exciting clients and an award-winning team of industry leaders, on innovative campaigns that are dedicated to making a positive impact on the world.
* Be part of a collegiate culture, recently named ‘Specialist B2B Agency of the Year’ at the B2B Marketing Awards in recognition of our team engagement and commitment to creating the best working environment.
* Access unparalleled opportunities for professional growth, as we prioritise continuous learning and believe our people’s personal development is fundamental to our mission.
* Great company benefits including flexible working, healthcare, Wellness Wednesday, early finish on a Friday, an individual training budget and a lively social calendar that includes our annual European weekender.
* Man Bites Dog is an equal opportunities employer. We passionately believe that employing a diverse workforce is central to our success and our DEI&B group is continually looking at ways we can encourage every employee to express and belief in themselves.
If this sounds like the role for you, apply today!