Job Purpose
Supporting the Senior Marketing Manager and working within the central brand and marketing team, the role holder will be responsible for developing and executing social media strategies to drive clarity, recognition and recall of our brand, and to position us as leaders in our field. The ideal candidate will have a good understanding of B2B marketing, experience managing social media platforms, and the ability to analyse and optimize content for performance. The role holder will lead our Social Media Community of Practice (CoP), generating content, coordinating and planning content campaigns, and giving insights on content performance to drive continuous improvement and growth of our channels, both paid and organic. Key Responsibilities
1. Manage and optimise company social media profiles across LinkedIn, X/Twitter, Facebook, Instagram, and other relevant platforms
2. Create, curate, and schedule engaging content as part of the social media CoP
3. Monitor and analyse social media performance metrics, providing insights and recommendations for continuous improvement
4. Stay updated on social media trends, tools, and best practices
5. Oversee social media advertising campaigns, including budget management, targeting, and performance analysis
6. Ensure brand consistency and compliance with company messaging and policy across all social media channels
Knowledge
7. Knowledge of social media channels and tactics across paid and organic
8. Understanding of social strategies and policy
9. Experience in community management and social listening tools
Skills
10. Excellent writing, editing, and communication skills
11. Ability to plan, manage and prioritise multiple projects in a fast-paced environment
12. Ability to bring creative and innovative approaches to social campaigns
13. Ability to analyse data, interpret insights, and present recommendations
Experience
14. Experience of as part of a marketing agency or in-house marketing team with active participation in generating and managing social media content
Qualifications
15. Preferably degree in Marketing, Communications, Business, or a related field
16. Ability to demonstrate practical experience and aptitude in a high-paced work environment