About
Are you an experienced Digital Analyst?
Have you worked with Adobe or Google Analytics?
Do you have experience working with a Tag management solution?
If so, I have an exciting new role with a leading financial services company that has been going through a major transformation.
You will be part of their Digital Analytics Team and will work closely with Product Owners and UX Designers to analyze data and identify insights.
Your Responsibilities Will Include
1. Data analysis and interpretation: Analyze website traffic, customer behavior, and conversion rates to derive actionable insights.
2. Reporting and visualization: Create and deliver regular reports and dashboards to stakeholders.
3. Performance optimization: Identify opportunities for improving website performance, user experience, and conversion rates.
4. Collaboration and communication: Work closely with marketing, product, and technology teams to align analytics with overall business objectives.
Skills That Are Needed
1. Digital Analytics experience, focused on customer journeys and website behavior, working with an enterprise platform such as Adobe Analytics/Google Analytics.
2. Strong communication skills.
3. Ensure Digital Analytics supports the development of exceptional digital customer experiences that deliver customer and business value.
4. Ability to prioritize and work in a fast-paced organization.
5. Experience working and debugging with a Tag Management solution.
Advantageous Skills
1. Experience working with Maxymiser Testing and Optimization, or another A/B and multivariate testing platform.
2. Experience working with marketing technologies (Google, Meta, etc.) and with HTML/CSS/JavaScript.
3. Experience working with qualitative data tools (Medallia DXA, etc.).
For more information, get in touch asap.
Nice-to-have skills
1. Google Analytics
2. Tag Management
3. A/B Testing
4. Multivariate Testing
5. HTML
6. CSS
7. JavaScript
8. Edinburgh, Scotland
Work experience
1. Analytics
Languages
1. English
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