(B2B, Account Manager, Agency, Event creation, strategy, logistics, Content)
Marketing Communications Manager / Account Manager (B2B)
Agency background essential
Overseeing Creative campaigns (Events, B2B, Content) for global Tech and Agency clients
Events Events Events :)
Hybrid (3 days office)
London/ City
This is an EVENT heavy role
The Role
As a Marketing Communications Manager/ Account Manager at Entourage you’ll serve as a primary point of contact for our clients, ensuring their needs are met and their expectations are exceeded. This role involves managing client relationships, developing account and campaign plans, and delivering marketing solutions that meet the scope of work, and exceed the client’s expectations! As an Account Manager you’ll work closely with internal teams to ensure the successful execution of B2B marketing campaigns and strategies.
Key Responsibilities
Client Relationship Management
Develop and maintain strong, long-term relationships with clients, acting as the day-to-day point of contact.
Lead regular client meetings and calls to review timelines, progress, performance, gather feedback, and identify opportunities for further campaign opportunities.
Address client needs and concerns promptly, ensuring satisfaction and fostering trust.
Understand client businesses, industries, and objectives to provide input into campaigns and guidance.
Address client concerns and resolve any issues that arise, ensuring a high level of client satisfaction.
Prepare and present regular reports on account status, campaign performance, and key metrics to clients and internal stakeholders.
Planning and Project Management
Work closely with the Client Lead and Strategy Director to develop tailored marketing and business development strategies, and deliverables for your client accounts.
Oversee the execution of marketing and business development activities and campaigns, ensuring alignment with client goals and measurable results.
Monitor industry trends and competitor activities to provide clients with innovative solutions.
Prepare presentations, decks and reports for meetings and presentations with clients.
Account Team Management
Coordinate teams internally working on your accounts, fostering a collaborative and high-performance work environment.
Request internal resource effectively on your accounts to ensure seamless service delivery.
Financial Management
Manage client and project budgets, ensuring campaigns are delivered within scope and on budget.
Prepare regular financial updates for your accounts to the Client Lead and Client as requested.
Operational Excellence
Adhere to company processes to ensure high-quality, efficient service delivery across all of the accounts you work on.
Monitor client satisfaction and highlight challenges with your Client Lead proactively to maintain long-term partnerships.
Collaborate with internal teams to ensure integrated and effective campaign delivery.
New Business
Assist in the preparation of proposals, presentations, and pitches to win new business and expand existing accounts.
Qualifications
A degree in Marketing, Business, Events or a related field is preferred.
Up to 5 years of experience in account management, preferably within a B2B marketing agency.
Events
Occasional travel may be required for client meetings and events.
Key Attributes
Experience: Proven experience as an Account Manager or in a similar role within a B2B marketing agency.
Communication Skills: Excellent verbal and written communication skills, with the ability to present complex information clearly and persuasively.
Relationship Building: Strong interpersonal skills with the ability to build and maintain relationships with clients and internal teams.
Analytical Skills: Ability to analyse data and metrics to inform decision-making and demonstrate campaign effectiveness.
Organizational Skills: Strong organisational and time-management skills, with the ability to manage multiple projects and deadlines simultaneously.
Problem-Solving: Proactive and solution-oriented, with the ability to address and resolve client issues effectively.
Technical Proficiency: Familiarity with marketing automation tools, CRM software, and other relevant technologies.