Overview
A client in the retail sector is seeking a talented PR & Copywriting Executive to join their marketing team. Reporting to the Head of Marketing, this role offers an opportunity to shape the brand's public relations strategy and create engaging copy across various channels.
The client is a family-owned business with a strong ethical ethos, known for delivering quality products and excellent customer service. They are now looking to grow their reputation further by enhancing their PR efforts and storytelling capabilities.
Job Purpose
As a PR & Copywriting Executive, you will be responsible for crafting high-quality, engaging copy and driving effective PR initiatives to strengthen the brand's presence. This role involves building relationships with key media contacts, responding to press enquiries, and managing both traditional and digital PR efforts.
With a flair for storytelling and a deep understanding of audience needs, you will also collaborate with the wider marketing team to develop content for campaigns, product launches, and brand activities.
Main Responsibilities
PR Strategy and Execution:
Build and maintain relationships with key members of the press.
Support the implementation of the PR strategy in collaboration with the marketing team.
Research, write, and distribute press releases, and handle media enquiries.
Drive the transition from traditional PR methods to digital PR opportunities.
Monitor, analyse, and report on media/pre...