Global Customer Marketing Manager sought to drive demand generation and growth in a fast-paced, innovative environment.
The ideal candidate will be a pragmatic, intuitive marketer with a strong understanding of customer needs and a proven track record of delivering results. They will be responsible for developing and executing marketing programs that build IFS's reputation and drive pipeline growth.
Key responsibilities include:
* Developing and executing demand generation plans to meet business growth targets
* Partnering with regional marketing and sales teams to deliver a differentiated market position for IFS
* Connecting with product, services, and sales leaders to understand customer pain points and develop targeted marketing campaigns
* Designing and managing production of high-value content, including advertising, direct mail, and digital content
* Providing innovative approaches to reach customers and build relationships
* Analyzing and reporting on campaign effectiveness and making data-driven decisions
* Supporting the optimization and fine-tuning of campaigns
* Creating and executing account-based marketing initiatives
Key skills and knowledge include:
* Strong analytical and project management skills
* Excellent writing and editing skills
* Strong demand generation skills with a customer-centric mentality
* Excellent social skills, with the ability to influence and collaborate with others
* Comfortable with ambiguity and fluid priorities
Qualifications:
* Experience in B2B marketing
* Deep understanding of customer business issues and technology solutions
* Excellent understanding of online marketing platforms
* Undergraduate degree in Marketing or related field
Desirable qualifications include experience in a similar role within a software technology organization and experience working in a global, virtual environment.
At IFS, we believe that coming together as a community is important for innovation, connection, and fostering a sense of belonging. Our roles have the right balance of remote and in-office working to enable flexibility and connection with colleagues and the broader IFS community.