Job Purpose
National Account Manager – Head Office buyer contact for large Wholesale buying groups including Country range, Sterling, Caterforce and Fairway.
To proactively develop the relationship and financial position within the key Wholesale buying groups. Implement price increases as and when required. Negotiate terms of trade with key buying groups.
Deliver budgeted numbers within key Wholesale buying groups.
Role Key Accountabilities Ensure effective communication and build strong relationships with individual members of wholesale buying groups – managing a Field Sales Executive.
Plan trade shows and events within buying groups – ensuring plan is communicated to FSE.
Ensure sales forecasts are updated on a monthly basis, any changes to the forecast are communicated to the business in a timely manner
Meet with head office buyers on a regular basis.
Visit ‘Meet the member’ / Trade events, as and when required (FSE will be the main attendee of events).
Work closely with the Finance Controllers to understand and improve the financial position within accounts.
Agree promotion plans for key Wholesale groups and communicate effectively to the business.
Implement price increases in line with business expectations.
Review, improve and agree trading terms for Key Wholesale groups.
Work closely with the Marketing / NPD team to understand the product launch and delist plans – so the plans can be effectively communicated to the customers in a timely manner.
Pro-active approach to new business wins for both branded and own label opportunities that will result in new, incremental sales and profit.
Work closely with Commercial Executive to progress sales data and customer presentations.
Knowledge, Skills and Experience
Experienced in a customer facing role (ideally within the Foodservice sector)
Experience in the Foodservice Wholesale sector
Excellent planning, organisational, and written skills
Excellent IT skill set
Ability to work independently, self- driven
Team player with good interpersonal skills
Strong presentation, communication and influencing skills
Understanding of the market and competitors
Able to work closely with and manage a Commercial Executive / FSE.
Personal Attributes Positive, driven approach to growing sales.
Dimensions
Direct Reports – None
Budget and Finance – Delivery of Wholesale buying group budgets.
Delegated authority – Head of Foodservice
* Key Working Relationship – Head of Foodservice, Commercial Director, Marketing team, customer care team, Development team, Commercial Finance Manager.
Key Performance Indicators (KPI’s) Profitable growth within the Wholesale buying groups.Effective and efficient communication within the customer base.Strong customer relationships.