LEAD DIGITAL ANALYST - LONDON UP TO £80,000 THE COMPANY I am supporting a high-growth, globally reaching telco business on a key Digital Analytics hire. THE ROLE The successful Lead Digital Analyst responsibilities will include: Oversee and refine all tagging operations across five countries, ensuring all data from their web and app is accurately captured and available for analysis Be the go-to expert for data accuracy, ensuring all web and app analytics data is correct and actionable Support Conversion Rate Optimization (CRO) initiatives, facilitating A/B tests across countries and using Adobe Target to measure the effectiveness of personalised journeys Collaborate closely with senior stakeholders and drive alignment across regional teams to support their analytics needs Deliver insights into user journeys, ensuring personalised experiences based on customer types YOUR SKILLS AND EXPERIENCE The successful Lead Digital Analyst will have the following skills and experience: Hands-on experience with GA4, particularly in trial or experimental setups Experienced in GTM, with expertise in advanced tagging and troubleshooting for multiple countries or large accounts. Knowledge of Adobe Target for A/B testing and experience with Conversion Rate Optimisation Strong stakeholder management skills, comfortable working cross-functionally and influencing at a senior level THE BENEFITS The successful Lead Digital Analyst will receive a salary of up to £80,000, plus an array of additional benefits. HOW TO APPLY: Please register your interest by sending your CV to Harry Mincer via the apply link below.