More Than Just A Job
Mindful Chef is looking for a hungry, curious and impactful performance CRM marketer.
As our new CRM Manager you will implement our email, SMS and push notification program, focussed on driving retention, winback and sales performance. You will be someone who is happy working in a fast-paced environment where agility is the name of the game and those who take their own initiative thrive. You are someone who has excellent attention to detail, great communication skills and a genuine desire to make an impact. If you are passionate about performance marketing, are naturally curious and you’re keen to work in a data-driven and customer-centric team, then this role is for you.
What we are looking for
You are
* 3+ years of experience in an email marketing role and an understanding of best practices.
* Copywriting experience essential.
* Hands-on experience with CRM, ESPs or customer engagement platforms. Including the use of liquid and managing complex email journeys.
* Proven ability to use analytics and run A/B tests to improve communications.
* Highly detail orientated.
* Hungry to learn and improve.
* Comfortable within a high-paced and growth-focused workplace and a results-driven environment.
* A team player with strong interpersonal and communication skills with both technical and non-technical teams.
* Efficient and hardworking with a flexible and hands-on approach.
You will
The role will be split between Mindful Chef and Slimming World Kitchen CRM.
Mindful Chef:
* Own the implementation of Retention, Lapse Prevention & Winback Tactics across all online & offline channels (Email, SMS, Push, Direct Mail) - and report on monthly performance against budget.
* Management of 2 direct reports: Email Marketing Executive, CRM Executive.
* Work closely with the Tech team to implement front and back end changes across digital channels (emails/push/in-account) that can optimise retention performance.
* Identify customer segments for targeted marketing programs and plan customer offers and incentives to drive performance.
* Work with key stakeholders and teams to define best practice in deliverability and email design.
* Work closely with the Customer Lead to develop an email communication plan which spans across the entire customer lifecycle: Leads Conversion, Active and Winback. Identify opportunities to drive spend, cross-sell, improve retention & reduce churn by delivering personalised & on-brand communications to Customer Lead and Senior Brand Communications Manager to deliver Trade Communications for Recipe Box seasonal campaign and product news.
* Interrogate email and customer data to find opportunities to drive performance across the lifecycle. Develop targeted campaigns that drive retention, spend & cross-sell performance.
* Work closely with the Acquisition team to implement & continually evolve Leads Email Strategy. Plan & execute broadcast and trigger campaigns that drive conversion & new sign ups. Report on weekly & monthly performance.
* Continually evolve & optimise the weekly broadcast & trigger email funnel, working with the Email Marketing Executive & Senior Brand Communications Manager to ensure content reflects the core brand & trade plan, and drives spend, cross-sell, conversion & retention.
* Implement an ‘always on’ testing mindset within broadcast & triggered emails to drive performance, including but not limited to; subject lines, optimal send timing, creative, targeting & segmentation.
* Responsible for copywriting (or briefing copy), and working closely with the design team to create email content that maximises conversion and spend with key customer groups.
* Drive a monthly emails review meeting with key stakeholders to look back on performance.
* Focus on driving active customer engagement and implementing strategies to reactivate lapsed customers to maximize retention and lifetime value.
Slimming World Kitchen:
* You will own the relationship with Slimming World Kitchen, and plan and oversee all email marketing, alongside monthly email performance and retention reporting to SWK.
* You will own the marketing email calendar planning and overseeing the CRM Executive’s workload on SWK brand.
* Responsible for all SWK email flows, including maintenance and continuous innovation and improvement.
Your profile
Why us?
* A competitive package that rewards your skills and dedication.
* Flexibility of hybrid working from our office based in Wandsworth.
* Be part of a Better Business (B-Corp), making a positive impact on profit, people, and planet.
* Join an award-winning startup backed by the largest food and beverage company globally.
* Experience a workplace that feels like home, complete with free meals, a gym, a vertical farm, and pet-friendly policies.
* Prioritise your well-being with perks like Vitality health insurance, access to learning resources, mental health support, and a generous holiday package (30 days + bank holidays).
* Enjoy a 50% discount on all Mindful Chef products.
* Enhanced policy of 6 months full pay primary parental leave and 6 weeks full pay secondary parental leave.
* Learn more about Mindful Chef culture here.
The process
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