Who We Are Founded in 1972, Thomas Carroll Group plc is one of the biggest employee-owned companies in Wales. We provide a breadth of professional services for businesses and individuals, including business and personal insurance broking, employee benefits, wealth management, health & safety and employment law consultancy. Over the years we have moved closer to our clients, opening local offices in Swansea, Pembrokeshire, Hereford, Newport and London in addition to our headquarters in Caerphilly, near Cardiff. Our people and the relationships we build with our clients are our differentiating strengths. In an industry where companies are increasingly sold or acquired by larger companies, we remain fiercely independent to ensure that we have a long-term succession plan in place for our employees and can always offer our clients the best help and advice available. In December 2023, Thomas Carroll Group turned all 181 of our employees into co-owners of the company, made possible through the establishment of an Employee Ownership Trust (EOT). This move cemented our commitment to maintain our independence, increase employee engagement, and continuously invent and innovate to remain an industry leader. The communities in which we operate and the environment that surrounds us are at the heart of what we do, from the formation of our ‘green team’ tasked with reducing our carbon footprint to the launch of the Thomas Carroll Charitable Trust in 2019, that was set up to support individuals, smaller charities and other community initiatives in our local areas. Position: We’re looking for a Digital Marketing Executive to join our team in Caerphilly. You will play a vital role in shaping our online strategy, working across various digital platforms, including websites, blogs, search engines, emails and social media to optimise the customer experience. In this role, you will be responsible for planning, implementing and managing digital marketing strategies to drive brand awareness, enhance customer engagement and create leads. We believe in collaboration, innovation and thinking outside the box. You will work closely with other departments, such as sales and our in-house insurtech team to ensure consistent messaging, provide a seamless user experience across all channels and deliver real value to our customers. Working at Thomas Carroll means being part of a supportive and forward-thinking team where everyone's voice is valued, and every contribution is appreciated. As an employee-owned business, we’re all about collaboration, innovation and creating a positive impact for our clients, colleagues and communities. Requirements: Main Responsibilities Develop and implement digital marketing strategies: Design and execute multi-channel marketing campaigns (SEO, SEM, PPC, social media, email marketing etc.) to enhance brand awareness, drive website traffic and generate leads. Website Management: Ensure the website is up to date with the latest content and enhance the user experience, including mobile responsiveness and loading speed. Search Engine Optimization (SEO): Conduct keyword research, optimise website content and improve on-page and off-page SEO to improve organic search rankings. Copywriting and content management: Collaborate with content creators and designers to produce digital content like blogs, videos, infographics and other materials to engage target audiences. Email marketing: Plan, design and optimise email marketing campaigns to nurture leads and increase customer retention. Pay-Per-Click (PPC) advertising: Set up and manage Google Ads and social media ad campaigns and maximise ROI by targeting the right audience. Manage social media platforms: Create, schedule and publish engaging content on social media platforms such as Facebook, Instagram and LinkedIn to grow audience and engagement. Analytics and reporting: Track and analyse performance using Google Analytics, social media insights and other digital tools. Provide insights and actionable recommendations for continuous improvement. Collaborate with cross-functional teams: Work with designers, developers, sales and product teams to align digital strategies with wider business goals. Monitor trends and competitor activity: Stay updated on the latest digital marketing trends, tools and best practices to ensure campaigns remain competitive. Skills Required Minimum of 3 years’ experience in a digital marketing or similar role. CIM qualification desirable but not essential. Excellent communication skills. Exceptional writing and editing skills. Creative mindset with the ability to translate complex concepts into relatable and engaging content. Proficiency in digital marketing tools, including social media and email platforms, and content management systems (e.g. WordPress). Strong understanding of data analysis, key performance indicators (KPIs) and reporting tools. Basic understanding of SEO best practices and the ability to incorporate keywords effectively. Strong research skills to gather information from various sources and synthesize it into content. Strong attention to detail and commitment to producing high-quality content. Ability to work independently and collaboratively within a team environment. Ability to manage multiple projects simultaneously while meeting deadlines. Up-to-date knowledge of content trends, digital media and emerging platforms. Other information: Job Type & Working Hours Full-time (Hybrid Remote) 35 hours per week 9am to 5pm, Monday to Friday, including paid lunch break for one hour Salary range £28,000 to £35,000 depending on experience We believe that a happy, healthy team is key to our success. That's why we take pride in offering a range of great benefits to reward and support our employees. These include: Employee ownership: As an employee-owned company, we all have a personal stake in the success of the business. This means that when the business performs well, you are rewarded with an annual bonus. 25 days holiday as standard plus bank holidays. 28 days holiday after three years and extra days for milestones. Birthday day off. Income Protection benefit. Pension contributions. A training and development programme, study leave, study tutors and cash rewards for obtaining qualifications. Support with professional membership fees. Annual prize draw to win a free holiday to Madeira. Health and wellbeing benefits. Death in Service benefit. Thomas Carroll Group PLC Pendragon House, Crescent Road, Caerphilly CF83 1XX contactthomas-carroll.co.uk 02920 887733 Thomas Carroll are an Equal Opportunity Employer and are committed to excellence through diversity. Information from this application may be processed for purposes permitted under the General Data Protection Regulation. Individuals have, on written request, the right of access to personal data held about them. The organisation treats personal data collected during the recruitment process in accordance with its data protection policy. Information about how your data is used and the basis for processing your data is provided in the organisation's job applicant privacy notice.