PLAION’s UK Publishing arm are working with us to find a Senior PR Manager for the UK to be the driving force behind PLAION UK’s reputation and media presence.
You’ll craft and execute high-impact PR campaigns for Deep Silver and PLAION distributed products, ensuring maximum visibility and engagement across specialist, lifestyle, and culturally relevant media by shaping narratives, building strong media relationships, and integrating PR efforts with wider marketing strategies.
PLAION is a global leader in the development, publishing, and distribution of games and entertainment, part of the Embracer Group, Europe’s largest games company, PLAION is at the forefront of delivering some of the world’s most iconic gaming franchises including Saints Row, Metro, Dead Island, and Kingdom Come Deliverance.
Your responsibilities…
1. Develop and implement innovative, results-driven PR campaigns that maximize reach, engagement, and brand impact.
2. Leverage deep product understanding to create tailored messaging and ensure alignment with global marketing strategies, while making campaigns relevant for the UK market.
3. Drive strategic planning and tactical execution to secure high-quality media coverage across gaming, lifestyle, and mainstream press.
4. Integrate PR efforts with paid media programs for full 360° campaign impact, enhancing the consumer journey.
5. Continuously test, learn, and optimize campaign tactics based on data-driven insights.
6. Build and support strong relationships with key UK gaming, lifestyle, and mainstream media outlets.
7. Plan and execute both Paid and Earned Influencer campaigns, ensuring alignment with broader marketing goals.
8. Oversee media outreach, press releases, and asset distribution to maximize coverage opportunities.
9. Organize and manage local PR events to generate buzz and engagement.
10. Drive corporate PR efforts to position PLAION as an industry leader.
11. Provide detailed coverage reports and analysis, tracking reach, engagement, sentiment, and share of voice.
12. Conduct key beat analysis for campaign phases, ensuring strategic future planning.
13. Keep up to date with UK media trends, recommending innovative PR techniques to stay ahead of competitors.
14. Work closely with global teams, ensuring alignment while tailoring campaigns to the UK market.
15. Collaborate with sales teams, leveraging PR efforts to strengthen relationships with retail buyers.
16. Manage relationships with first-party platform holders, third-party vendors, hardware manufacturers, retailers, and other key partners.
17. Oversee PR budgets, ensuring accuracy and timely approvals.
18. Manage external PR agencies, ensuring effective execution and clear communication.
The skills and experience you’ll bring to the role…
1. 3 or more years’ experience in a PR role, preferably within the games industry.
2. Strong network of UK gaming media contacts is highly advantageous.
3. A thorough understanding of the UK games market, trends, and competitor strategies.
4. Experience of working cross-functionally with multiple stakeholders.
5. Strategic mindset and a track record of delivering impactful campaigns.
6. Comfortable managing multiple projects while keeping focus on KPIs and business goals.
7. Always looking for fresh, bold ideas to cut through the noise.
8. Confident in presenting ideas, building media relationships, and influencing stakeholders.
9. Thrives under pressure, takes initiative, and follows through to get results.
10. Uses insights and analytics to refine strategies and measure success.
11. Open to travel for press events and industry opportunities.
12. Effective communicator, both written and verbally.
Perks and benefits include…
1. Company subsidized pension contributions.
2. Language courses.
3. Training and development opportunities.
4. Fitness partnerships and mental first aiders.
5. Bicycle leasing.
6. Studio events.
7. Training and development opportunities through the PLAION Academy.
8. Learn skills, provide mutual support and encourage self-determined development through the company’s support of affinity groups, such as LGBTQAI+, Women at, Helping Hands, AI, Accessibility.
9. Free access to all the company’s games and films.
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