ASDAN is an education charity and awarding organisation providing courses, accredited curriculum programmes and regulated qualifications to engage, elevate and empower learners aged 11 to 25 years with diverse needs. Our goal is to engage learners through relevant and motivating courses to achieve meaningful learning outcomes, which elevate them to go on to further education, training and work, and empower them to take control of their lives. We do this by developing courses with an accessible and practical pedagogy for learners; and by supporting our partner educators to foster the personal, social and work-related abilities of learners with diverse needs.
As ASDAN looks forward to expanding our membership and reaching more learners, we have an exciting new opportunity for a dynamic, engaging and dedicated education professional to join the ASDAN team. As we launch our new strategy, we have ambitions to increase our membership and networks across a range of settings including primary, secondary and special schools, alternative provisions, further education, social care, the criminal justice system, and the informal learning community, reaching and benefitting ever more learners through ASDAN’s distinct pedagogy and course offering.
As an Education Development Partner you will be responsible for developing and executing development plans to recruit, retain and grow centres’ use of ASDAN courses within our target audiences. This role will work directly with senior leaders within educational settings to identify opportunities for growth, and with education practitioners/teachers to provide specialist information, advice and guidance to ensure effective delivery of ASDAN courses. Role holders will assume responsibility for developing their understanding in a specific segment in order to provide specialist support and identify opportunities for product development and increased member benefits, working collaboratively with colleagues across the organisation. We are keen to hear from applicants with experience of working within the criminal justice system, social care settings or multi-academy trusts or at Key Stage 2. Applicants will be working from home, with travel required to centres' and occasionally to our head office in Bristol. This is a full-time, 37.5 hour week role.
Job purpose: Education development partners are responsible for developing and executing business development plans to recruit, retain and grow centres’ use of ASDAN courses within our target audiences. This role will work directly with senior leaders within educational institutions to identify opportunities for growth, and with education practitioners/teachers to provide specialist information, advice and guidance to ensure effective delivery of ASDAN courses.
Key responsibilities:
1. Business development: Grow membership within agreed markets against annual targets and identify opportunities for growth in other sectors; identify emerging trends, learners’ needs and updates to policy in the external landscape to support product development.
2. Relationship management: Member retention and engagement; provision of general information, advice and guidance through the learning community model.
3. Curriculum expertise: Maintain comprehensive knowledge of all courses offered within the allocated pathway, and a detailed knowledge of the specialist area to provide specific information, advice and guidance to current and prospective members.
4. Reporting: Provide updates on progress against targets and recommendations to overcome any barriers identified.
1. Business development
* Provide curriculum guidance and expertise in response to expressions of interest from centres seeking to deliver ASDAN courses in a timely manner to grow membership to achieve annual targets.
* Identify and proactively target organisations providing education to learners ASDAN seeks to serve who could benefit from ASDAN’s course offering, utilising key messaging and evidence of impact.
* Utilise external information, for example Ofsted reports, and maintain up-to-date knowledge in the specialist area, to engage with key decision makers in centres to understand the needs of their learners and position ASDAN’s offer to meet them.
* Work closely with the marketing and communications, quality and qualifications, and centre support teams to convert leads into active members, ensuring a smooth customer journey and onboarding experience.
* Track and manage the sales pipeline, ensuring all opportunities are actively followed up on and moved through the membership customer journey in a timely manner.
* Utilise the CRM to record and report on member engagement to inform targeted marketing activity, and upsell relevant courses to grow members’ use of ASDAN.
2. Relationship management
* Act as the day-to-day point of contact for practitioners delivering ASDAN courses, providing operational support, troubleshooting issues, and addressing any concerns that arise, seeking guidance from internal colleagues as appropriate.
* Build and maintain effective working relationships with key stakeholders in centres in membership within the given pathway to achieve membership retention and growth objectives.
* Identify opportunities to deepen relationships with existing members, including the introduction of new products, services or special interest groups.
* Monitor member satisfaction through regular check-ins and surveys, using feedback to improve processes and service delivery.
* Work alongside cross-functional teams (including marketing, product development and centre support) to ensure members’ active participation in ASDAN’s learning community.
3. Curriculum expertise
* Build and maintain specialist knowledge of allocated audience/sector to provide dedicated support to centres externally, and information and guidance to colleagues internally, to inform messaging and product development initiatives.
* Work alongside organisations or individuals working in partnership with ASDAN to share information, support product development, and to build own knowledge and expertise where appropriate.
4. Reporting
* Compile and analyse data to provide operational insights and make recommendations for improving business development efforts and relationship management activities.
* Prepare regular status updates and reports for senior management on members’ accounts, sales pipeline, and operational performance.
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