Job Description
Job Role: Email Deliverability Specialist
Location: Bristol (Queen Square)
Salary: £35,000 - £45,000
Who we are:
GDS Group is a global B2B solution provider of insight, content, pipeline growth, production studios and creative services delivered through our virtual platforms and face-to-face experiences.
Founded on our thirty years of expertise, our mission is to be our client’s pipeline partner by bringing business solutions and targeted audiences together within dynamic environments.
As a technology pioneer and marketing services provider, we produce unique immersive experiences and create unparalleled access to industry thought leadership to enable transformation within their organizations.
Trusted by the world’s leading brands, we connect c-suite executives, using real-life, real-time human interactions, to help solve their shared challenges and accelerate projects, so together, we outpace the speed of change.
The Role:
Working with a variety of stakeholders across the business, you will be responsible for improving email deliverability across multiple email service providers, managing third party certification tools and working with IT functions to optimize our email platform. You will also identify areas we can make operational improvements, translating this into requirements for business systems teams, with the goal of improving email operational efficiency across the organization.
Responsibilities:
* Implement measures to improve deliverability rates across all of our Email Service Providers (ESPs)
* Manage relationships with ESPs and certification tools to ensure the constant availability of IP addresses and sending domains
* Monitor email IP performance and foresee and plan for potential issues
* Work with our marketing team to improve open rates, click through rates and optimise the entire user journey
* Work with our marketing team to manage the creation and maintenance of email sending domains
* Devise and implement effective email A/B and multivariant testing
* Identify opportunities with new ESPs and initiate discussions on new agreements
* Work with our project manager and development team to improve and integrate our proprietary email platform into new sending workflows
* Provide regular deliverability reports and insights to the wider team
Experience:
* 3+ years of CRM/Marketing experience with a core focus on email
* Domain/IP set up and optimization
* Managing high volume email campaigns
* Data cleansing and segmentation
* Creating/and advising on engaging email content and structure
* Identify and implement automation to drive efficiency
* Manage and report on delivery/open to recipients inbox