Craft market-leading ad campaigns for clients as a Performance Marketer in a high-volume lead generation role. Located near Manchester, the Genius Group is known for outside-the-box strategies, trendsetting creative ideas, and unmatched lead-generation prowess.
* Plan, execute, and optimise large-scale performance marketing campaigns across Facebook, Google, and other digital channels.
* Manage daily advertising spend of £150k, ensuring every penny is spent with precision, delivering maximum ROI.
* Analyse data, identify trends, and make decisions to drive continuous improvement.
* Run A/B tests on ads, landing pages, and funnels to unlock new levels of performance.
* Create detailed performance reports, highlighting success and opportunities for optimisation.
* Scale campaigns to reach their full potential while maintaining performance metrics.
* Collaborate between Google and Facebook campaigns, ensuring consistent brand messaging and optimised budget allocation.
* Stay ahead of platform changes, algorithm updates, and new marketing tech.
Requirements include 4-5 years of performance marketing experience, analytical skills, budget management, data analysis, and experience with A/B testing and data visualisation tools. Adaptability and a creative problem-solving approach are also essential.
The ideal candidate will have a track record of success, with tangible business results to back it up. They should be detail-oriented, quick on their feet, and able to thrive in fast-paced environments.