Job Description
At Tearfund, we are growing a global community of people who want to enter a whole life response to poverty. One incredibly valuable and powerful way supporters can respond is through leaving a gift in their will.
Tearfund is looking for a Senior Legacy Marketing Officer to increase awareness of the opportunity to leave a gift and inspire supporters to take up this opportunity. This role also has responsibility for developing Tearfund's In Memory Giving programme and growing the number and value of these donations.
We have a clear legacy proposition, increased investment in legacy marketing and an ambition to ensure that every Tearfund supporter has the chance to consider making a lasting difference by leaving a gift in their will to Tearfund.
We are looking for a candidate who:
* has strong knowledge of fundraising or marketing principles and can apply these to Tearfund's legacy programme
* has a clear interest and passion for legacy fundraising, committed to seeing this area of fundraising grow and develop as an engagement opportunity and income stream
* is able to create and implement a marketing plan that uses resources effectively to achieve agreed legacy fundraising outcomes (e.g. increased reach, awareness, enquiries and pledgers)
* can lead and motivate other marketing professionals assigned on an agile basis to work on legacy and in memory projects
All...