Performance Analyst (Focus on Google Analytics)
Active SC Clearance is Essential
1-2 Days a month in the office in London or Croydon
£525 Inside IR35
Initially 2 Month Contract
We are seeking a Performance Analyst with a strong focus on Google Analytics to join our team. This role is essential in helping our organisation understand and improve our digital performance through data analysis and insights.
Key Responsibilities:
- Analyse web traffic and user behaviour data using Google Analytics to identify trends and patterns.
- Develop and maintain performance dashboards and reports that provide actionable insights to stakeholders.
- Collaborate with marketing, product, and IT teams to optimise digital campaigns and enhance user experience.
- Monitor key performance indicators (KPIs) and provide recommendations for improvements based on data findings.
- Conduct A/B testing and other analytical methods to measure the effectiveness of various initiatives.
- Ensure data accuracy and integrity by regularly auditing analytics setups and configurations.
- Stay current with industry trends and best practises in analytics, digital marketing, and user experience.
Qualifications:
- Active SC Clearance
- Bachelor’s degree in Marketing, Business, Data Analytics, or a related field.
- 2+ years of experience in a performance analysis role, preferably in a digital environment.
- Proficiency in Google Analytics, including the ability to set up tracking and analyse metrics.
- Strong analytical skills with a focus on data-driven decision-making.
- Experience with data visualisation tools and techniques.
- Excellent communication skills, with the ability to present complex data in an understandable manner to non-technical stakeholders.
- Familiarity with other analytics tools or platforms is a plus