Brand Manager Retail Brands
Birstall
Full time | Permanent
GENERAL CHARACTERISTICS
* Deliver Retail Brand Marketing plan by identifying end user needs and translating these into strategic and operational plans for PPG, brand, consumers/professionals and retailers
* Drive development of Retail Brands in key distribution channels through NPD, brand development and marketing communications
REPRESENTATIVE ACTIVITIES
Develop and manage the realization of the (annual) strategic and operational business and marketing plan for the brand including communication, innovation, pricing, product, promotions and distribution strategies, implementation strategies and budgets. Provide monthly progress reports and actions against the brand marketing plan, budget and KPI's. Work closely with sales and supply chain functions on forecasts, promotions, introductions, design, distribution and product specifications/ changes as needed. Work closely with shopper marketing on brand related activities like introductions and national promotions. Co-operate with specialist departments to ensure the effective operation and production of new / revised products and services. Negotiate with other internal departments in order to agree on new product, service and market opportunities or developments within set time-scales and budgets. Liaise with colleagues across Region North to ensure best practice and learning are shared. Develop, participate in and evaluate market research and analysis, promotions and advertising associated with the brand. Participate in training for field and customer service personnel and customers on product introductions or enhancements, as well as new marketing/sales campaigns. Become the recognized company expert on market and business trends and have a clear and concise understanding of the requirements and needs of the consumers in general and in the specific retail market segments. Develop and drive plans to manage your ranges and reduce complexity within the business. Work with Shopper Marketing and Store Network team to ensure brand plans are clearly communicated and actioned.
KPI’s
* Brand value / awareness among consumers.
* Market share
* # of innovations / new introductions
* Management of costs and budget.
* Price / margin development / Return on assortment / SKU development.
EXPERIENCE AND EDUCATION
* Level of education: Degree (Marketing, (Business) Economics) or equivalent
* Level of experience: minimum of 2 years brand marketing management experience
* Business fluency in English.
SUCCESS FACTORS
1. Proven success in Brand marketing
2. Consumer and Customer Insight Driven
3. Project Management and Delivery
4. Drives change, results focused and makes things happen
5. Entrepreneurial & creative
6. Strong interpersonal and communication skills.
7. Financial and analytical skills.
8. Team player
9. Commercially astute
PPG pay ranges and benefits can vary by location which allows us to compensate employees competitively in different geographic markets. PPG considers several factors in making compensation decisions including, but not limited to, skill sets, experience and training, qualifications and education, licensure and certifications, and other organizational needs. Other incentives may apply.
Our employee benefits programs are designed to support the health and well-being of our employees. Any insurance coverages and benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.
About us:
Here at PPG we make it happen, and we seek candidates of the highest integrity and professionalism who share our values, with the commitment and drive to strive today to do better than yesterday – everyday.
PPG: WE PROTECT AND BEAUTIFY THE WORLD. Through leadership in innovation, sustainability and color, PPG helps customers in industrial, transportation, consumer products, and construction markets and aftermarkets to enhance more surfaces in more ways than does any other company. To learn more, visit www.ppg.com and follow @PPG on Twitter.
The PPG Way
Every single day at PPG:
* We partner with customers to create mutual value.
* We are “One PPG” to the world.
* We trust our people every day, in every way.
* We make it happen.
* We run it like we own it.
* We do better today than yesterday – everyday.
PPG provides equal opportunity to all candidates and employees. We offer an opportunity to grow and develop your career in an environment that provides a fulfilling workplace for employees, creates an environment for continuous learning, and embraces the ideas and diversity of others. All qualified applicants will receive consideration for employment without regard to sex, pregnancy, race, color, creed, religion, national origin, age, disability status, marital status, sexual orientation, gender identity or expression. If you need assistance to complete your application due to a disability, please email recruiting@ppg.com.
PPG values your feedback on our recruiting process. We encourage you to visit Glassdoor.com and provide feedback on the process, so that we can do better today than yesterday.
Benefits will be discussed with you by your recruiter during the hiring process.
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