You will need to login before you can apply for a job.
Site Name: UK - London - New Oxford Street
Posted Date: Feb 13 2025
We create a place where people can grow, be their best, be safe, and feel welcome, valued and included. We offer a competitive salary, an annual bonus based on company performance, healthcare and wellbeing programmes, pension plan membership, and shares and savings programme.
We embrace modern work practises; our Performance with Choice programme offers a hybrid working model, empowering you to find the optimal balance between remote and in-office work.
Senior Brand Manager - Payer Strategy and Marketing
Job Purpose
We are looking for a Senior Brand Manager to lead the Respiratory strategy with Payer customers. Focused on the development of strategic cross-functional plans and leadership of tactical execution. Delivering impact through clear value propositions for the Patient, NHS and GSK.
This is a crucial role within a priority performance GSK brand, with significant growth ambitions. This is a fantastic opportunity to shape this how this ambition is achieved through evolving the strategic direction and developing a high performing marketing team.
In this role you will
* Lead the Payer Marketing Team, ensuring alignment with the brand strategy and business objectives. Including first line leadership of a marketing team and supporting their continued development.
* Drive effective implementation of the right marketing mix across appropriate channels to ensure competitive campaigns that drive uptake at pace and scale. Innovate to increase personalisation, orchestration and coordination of omnichannel plans to maximise performance.
* Set strategic direction for the regional and pharmacy account manager sales teams, positively challenge the quality of execution and ensuring content meets their needs and the needs of their customers.
* Acceleration and optimisation of key local guideline, patient pathway and medicines optimisation strategies.
* Lead targeting and segmentation efforts with a cross-functional team, collaborating with sales, business insights and data science teams.
* Ensure all marketing activities comply with our internal and external operating frameworks, including the GSK Code and ABPI Code.
Why you?
Basic Qualifications & Skills:
We are looking for professionals with these required skills to achieve our goals:
* In-line marketing experience, with Respiratory experience and leadership of strategic and operational brand planning.
* Strong understanding of UK Payer Customers and Population Level Decision Making.
* Commercial Signatory with a strong understanding of the ABPI code of practice, along with Veeva PromoMats experience.
* Strong leadership and collaboration skills, demonstrated through senior internal and external stakeholder experience.
* Strong analytical capability to both develop and deploy data, digital and tech tools internally and externally for customer facing materials, such as health outcome and patient pathway modelling.
* Agile project management skills.
Preferred Qualifications & Skills:
Please note the following skills are not necessary, just preferred, if you do not have them, please still apply:
* First Line leadership experience.
* Sales (account management) experience, with a strong track record of successfully influencing regional payer initiatives, including local guidelines, patient pathway and medicines optimisation.
* Marketing Degree/Diploma or equivalent.
* Leadership of customer segmentation and targeting.
* Ability to work creatively and independently, with the passion and energy to drive performance in a challenging and increasingly competitive environment.
Closing Date for Applications - 23/02/25
Why GSK?
Uniting science, technology and talent to get ahead of disease together.
GSK is a global biopharma company with a special purpose - to unite science, technology and talent to get ahead of disease together - so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns - as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology).
Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, its also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves - feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.
As an Equal Opportunity Employer, we are open to all talent. In the US, we also adhere to Affirmative Action principles. This ensures that all qualified applicants will receive equal consideration for employment without regard to neurodiversity, race/ethnicity, colour, national origin, religion, gender, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class(US only).
We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.
J-18808-Ljbffr