Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.
Why Join Us?
To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win.
We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a global hybrid work setup (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We’re building a more open world. Join us.
Travel Partnerships and Media helps partners deliver excellent traveler and B2B experiences, driving growth for them and the EG marketplace through competitive supply, a valued advertising and travel media network, and affiliate solutions.
Make An Impact:
Our B2B Product Marketing team is looking for a motivated Senior Product Marketing Manager who understands the power of outstanding go-to-markets and cares deeply about the customer experience. Ready for a challenge? Join our team of product marketing professionals and help ensure that our APIs and connectivity solutions are effectively launched, adopted, and utilized to help our Vacation Rental partners grow their businesses.
We’re looking for a Senior Product Marketing Manager to drive the go-to-market strategy for our API launches to software providers. These providers serve vacation rental property managers, who rely on their software to manage bookings, operations, and revenue.
You’ll be working closely with collaborators and leaders across the company, including Product, Strategy, Sales Enablement, Marketing and Sales teams, to launch new and improved APIs across our software provider segments, building winning go-to-market strategies, internal and external readiness for launches, and strong and enduring product positioning and messages.
In This Role You Will:
* Develop market, customer, and competitive insights to help inform API roadmap, business decisions, and positioning.
* Define launch strategies for new and enhanced APIs or programs with both software providers and vacation rental property managers.
* Craft compelling, benefit-driven product positioning that resonates with both software providers and vacation rental property managers.
* Create sales and marketing materials to support API adoption, partnering with Sales Enablement, Knowledge Management, and Training teams.
* Enable internal teams by ensuring Account Management and partner-facing teams have the tools, messaging, and training needed to support partners.
* Drive adoption of key APIs and features by working cross-functionally with Product, Marketing, Customer Support, and Sales teams.
Experience and Qualifications:
* Developed the go-to-market strategy and plans for multiple large scale initiatives based on business goals, product readiness, and positioning.
* Ability to influence at all levels of the organization.
* Defined audience segmentation and persona definitions.
* Identified market opportunities and target audiences for the portfolio assigned, contributing to the product vision and influencing the roadmap.
* Established KPI and success metrics for the portfolio and initiatives.
* Partnered with marketing and channels to influence campaigns strategy and plans.
* Drove market and internal readiness, in coordination with product and sales and support teams.
* Created message and positioning that resonates with audience/segments to drive buying behaviors.
* Advanced understanding of product marketing frameworks and how to structure marketing briefs.
* Oversaw and guided content creation by marketing channels and other stakeholders.
* Served as an authority on how products/services are applied across a particular industry; recommended the best options for the business.
The total cash range for this position in Seattle is $155,000 to $217,000. Employees in this role have the potential to increase their pay up to $248,000, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.
The total cash range for this position in Austin is $155,000 to $217,000. Employees in this role have the potential to increase their pay up to $248,000, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.
Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future.
Accommodation requests
If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request.
We are proud to be named as a Best Place to Work on Glassdoor in 2024 and be recognized for award-winning culture by organizations like Forbes, TIME, Disability:IN, and others.
Expedia Group's family of brands includes: Brand Expedia, Hotels.com, Expedia Partner Solutions, Vrbo, trivago, Orbitz, Travelocity, Hotwire, Wotif, ebookers, CheapTickets, Expedia Group Media Solutions, Expedia Local Expert, CarRentals.com, and Expedia Cruises. 2024 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50
Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals with whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com/jobs.
Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.
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