Area Sales Manager – East Wales Description: The role is responsible for rapidly growing our business in the on-trade across predominantly the East Wales area. This will be achieved through developing customer relationships, growing networks and being a true brand ambassador for Glamorgan Brewing Co & LWC Drinks. This role requires a passion for the drinks industry, through beer, cider and wine and an ability to bring a rigorous sales approach in a dynamic and creative environment. Duties and Responsibilities: • Responsible for distribution, volume, profitability and brand experience within both new prospect accounts and an existing account base in a key trading region. • Represent Glamorgan Brewing Co. and LWC Drinks across a fully composite wholesale channel. • Complete area and budget management. • Create new business relationships with potential clients and seize upon opportunities. • Working with key partner suppliers and build great relationships to support activation. • Able to work closely with a telesales team, who will support the needs of new and existing business. • Work closely within a team of Area Sales Managers, to achieve both team and company objectives. • Objectives are split between Sales of wine, beers, ciders, spirits and soft drinks, with a focus on Glamorgan Brewing Co. own products. The role has specific targets for partner brewer products (e.g. Budweiser Brewing Group, Heineken UK & Molson Coors UK) • To always represent Glamorgan Brewing Co. and LWC Drinks in a professional manner. Skills & Experience: • Ideally, candidate to be located in South Wales. • Passion for the drinks industry. • Have superior negotiating skills. • Have excellent time, planning and project management skills. • Be able to flawlessly present and communicate in both written and verbal forms. • Be resilient, detailed and creative. • Be able to successfully work on own initiative. • Be able to handle demands, targets, guidelines, and stress situations. • Strong organisation skills, with the ability to prioritise and work in a fast-paced environment. • Excellent relationship building and follow-up skills. • Very enthusiastic & motivated to make a difference. • Self-driven, ambitious and resilient. • Flexible with irregular working hours. Be present during key periods on premise (including evenings and some weekends) • This role is field based, so a current clean UK Driving License is required. • Experience in the hospitality industry is preferred • Willingness to learn. Benefits • Salary negotiable • Bonus scheme • 28 days' holiday (inclusive of bank holidays) – increasing with length of service. • Company car / allowance. • Company laptop. • Company phone. • Pension scheme. • Employee assistance programme member. • Birthday day off. • Free case of GBC product monthly. If this is you and you want to join our amazing team, please email our recruitment team and we will send you an application