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Leading on the search strategies across a select few clients and supporting the wider PR team across our whole client portfolio. The search strategist will ensure that there is a solid strategy in place for those clients looking to grow organic search from Digital PR. Client facing, they will be responsible for a handful of their own key clients and ensuring we have solid strategies, reporting and measurement processes in place across the whole agency.
THE RESPONSIBILITIES
Overall
* Create search strategies on our ‘Planned Imagination’ accounts and undertake quarterly reviews to see how we are progressing on these.
* Undertake opportunity analysis and other forms of link analysis across a number of clients to help inform a strategy that can be utilised by the Digital PR team.
* Leading on a select few accounts and growing these from effective strategies and showing the value of our work.
* Undertaking search projects and building your own revenue stream as a service.
* Own reporting across the agency. Developing templates that show valuable and pertinent information specific to each client.
* Presenting and owning client meetings for your own clients and adding value to clients that are owned by other members of the team.
* Pulling together analysis and top-level strategies for new business pitches.
* Developing processes for effectively tracking PR's impact on both brand and non-brand for our client base.
You
* 4+ Years experience in agencies managing search accounts.
* Knowledge of GA4, Google Search Console, Looker Studio, Ahrefs and other search tools.
* Knowledge of PR and brands' role within search and how to show causation of work on a site.
* Experience of working with big brands that have large sites and multiple categories.
* Client-facing experience with an ability to communicate key information and pull together decks and reports that can be used in the C-suite.
THE PACKAGE
* A salary of £36k+ depending on experience and seniority.
* A chance to own a service area across the agency.
* A generous holiday entitlement.
* A chance to help grow an exciting start-up and be involved from the early days.
* Hybrid working, 2 days a week from our Manchester office.
* The imagination incentive.
* All the training you will need in an ever-changing industry.
* A company that puts people at the heart.
* All the equipment and resources you need to do good work.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Business Development and Sales
Industries
Public Relations and Communications Services
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