Job description
Role Summary
The aim of this role is to pro-actively manage and develop existing/new supplier relationships to increase sales levels as well as identifying product. Maximise our earning potential for the Group by negotiating the best commercial terms along with additional marketing and funding support from our suppliers.
To assist in the general co-ordination of product in both an online and offline environment. This is be achieved by working with the Cruise Commercial Manager, Hays Beds, Hays Transfers, 3rd Party Suppliers and Airline suppliers and putting the resulting product to market with effective communication with the sales and marketing teams.
Key Responsibilities
Commercial
1. Negotiate commercial terms with suppliers to ensure where possible guaranteed overrides, targeted overrides, marketing funds, tactical offers / exclusives and staff incentives are negotiated and communicated where appropriate.
2. Maximising overall sales throughout the group, by identifying product that would be suitable to market, with the support from the suppliers.
3. Meet with suppliers to build and maintain supplier relationships.
4. Hold weekly market trend discussions with suppliers and effectively communicate market position to line manager, in preparation for weekly trading meetings.
5. Support relationship management with the Sales, Product and Marketing departments to ensure funding opportunities from suppliers are maximised in order for personal and department KPI’s to be achieved.
6. Raise sponsorship funds from suppliers for Hays and Independence Group Conferences.
7. Deal with branch queries for suppliers such as commission, price matches, errors, and general queries and use problem solving skills to bring to resolution.
8. Continual review of all internal processes and procedures, ensuring agreed departmental processes and procedure documents are maintained
9. Gain full understanding of the different trading divisions within the group and their working practices
10. Schedule and complete one to one sessions and appraisals for direct reports in line with company policy. Provide necessary feedback to manager
11. Support the management of the day-to-day operation of the department.
12. Providing exceptional customer service at all times.
13. Willingness to participate in and deliver training appropriate to own development.
14. Effectively perform administrative duties.
15. Participate in ad-hoc duties or prepare ad-hoc information where required
Product
16. Maximising overall sales throughout the group, by identifying product that would be suitable to market, with the support from the suppliers.
17. Responsible for the sourcing and pricing of cruise Product from a Hays Tour Operating perspective. This product will be used in marketing mediums including, but not limited to:
18. Brochures
19. WOW offers for Facebook
20. POS
21. Social Media
22. Online Campaigns Travelzoo/Holiday Pirates
23. Direct Mailers
24. E-shots
25. Website
26. Press
27. Billboards
28. Radio
29. TV
This includes the sourcing of up to date and relevant imagery to be used in all mediums
30. Maintain the Hays Cruise website, and use Google Analytics and reporting systems to understand what is working well
31. Support and assist the Sales and Support teams with queries on marketed product and general supplier questions
32. Familiarisation of internal and external land and airline suppliers to gain an understanding of their strongest campaigns or offers to ensure the best product is selected
33. Completion of competitor analysis to understand where we have the strongest HTOL offers, and to identify product gaps, feeding back findings to the Cruise Commercial Manager.
34. Following Marketing and Creative request procedures to ensure exposure of product
35. Production of Facebook offers for Long haul
36. Sourcing specific offers for any cruise Mailers/WOW offers/Social
37. Completing Booking Audits on a daily basis to report on how many bookings are going through HTOL and other cruise competitors
38. Any additional ad-hoc duties
Technical Skills Required
39. IT software packages including Microsoft Office and Outlook as well as in-house systems & reporting tools
40. File management skills
41. Web navigation skills
42. E-mail management skills
Qualifications / Experience Required
43. Previous travel industry experience ideally within a commercial role.
44. Excellent travel product knowledge
Competencies Required
45. Excellent communication, persuasive negotiation and influencing skills
46. Highly motivated, confident and committed
47. Upbeat, enthusiastic and positive attitude with a commitment to contribute to the growth of the business
48. Strong stakeholder engagement skills
49. Relationship management
50. Exceptional interpersonal and teamwork skills
51. A real passion for delivering consistent, exceptional customer service
52. Results focused
53. Strong commercial skills and awareness
54. Well organised and able to manage a range of responsibilities, prioritising tasks as required
55. Excellent verbal and written communication skills and ability to liaise with all levels of staff from branch level to Director
56. Excellent knowledge of the travel industry.
57. Ability to work towards individual and team sales targets
58. Good accuracy and numerical skills
General
59. To undertake any other duties that may fall into the job criteria
60. To conform with all company policies and procedures including Health and Safety
61. To treat all employees, customers and suppliers with dignity and respect
62. This job description is not intended as an exhaustive list of all duties and responsibilities of the post but simply reflects the key areas involved