Job Description
Green Motion International is a leading car rental provider with a strong presence in over 70 countries and 700 locations worldwide.
The company is seeking a skilled Marketing Campaign Manager to join their in-house marketing team. This role will play a key part in communicating the company's brand propositions, engaging consumers, and driving traffic to their platforms in a cost-effective manner.
The ideal candidate will have a strong background in consumer marketing, with experience in CRM, social media, and search marketing. They will also have a proven track record of managing end-to-end multi-channel marketing campaigns and a deep understanding of analytics and data-driven thinking.
The Marketing Campaign Manager will be responsible for leadership and management of email and CRM activity, social media, search, and online reputation. They will also be responsible for growing and engaging customer, follower, and subscriber databases, as well as creating customer-facing content across various platforms.
Key Responsibilities:
1. End-to-end campaign management across all direct-to-brand channels, from ideation to implementation to measurement and analysis.
2. Leadership and management of email and CRM activity, social media, search, and online reputation.
3. Growing and engaging customer, follower, and subscriber databases.
4. Creation of customer-facing content across various platforms, such as landing pages, blogs, emails, and social media posts.
5. Creation of support materials and training for franchisees.
6. Agency and supplier management.
Requirements:
* Proven track record of success in building and managing end-to-end multi-channel marketing campaigns.
* In-depth knowledge of CRM and search marketing best practices.
* Strong analytical skills with the ability to interpret and optimize KPIs to drive program growth.
* Excellent communication and relationship-building skills to foster strong partnerships with a diverse network of franchise partners and internal relationships.
* Ability to communicate complex ideas and strategies with clarity and impact.
* Proactive, results-oriented, and a self-starter with the ability to drive projects and initiatives independently.
Desirable Skills and Experience:
* Strong project management skills and ability to manage multiple projects simultaneously.
* Extensive experience in using email and marketing automation platforms, content management systems, and Google Analytics.
* Experience of building and executing social media plans and delivering using scheduling tools and analytics programs.
* Search marketing experience, including running and managing search and social ads.
* Working knowledge of Adobe Suite.
* B2B marketing experience and experience of working in the travel sector.
This is a hands-on role where agility and a proactive attitude are critical. The company is looking for a skilled and experienced marketing professional who can bring a fresh perspective and drive results in a fast-paced environment.
About Green Motion International:
Green Motion International is a fully franchised car rental provider with a strong presence in over 70 countries and 700 locations worldwide. The company is committed to providing high-quality sustainable car rental solutions to its customers and is seeking a skilled Marketing Campaign Manager to join their in-house marketing team.