Overall Purpose of the Role of a Digital Design Executive: Reporting to the Customer Engagement Controller, you will work closely with your line manager to build and deliver digital capabilities for Delice de France. The objective is to create an excellent customer experience and improve customer engagement driving revenue growth via E-commerce sales. A creative with the ability to design and implement engaging digital content that will drive our customers to positive action. Responsible for understanding user data to drive initiatives and change, encouraging customer adoption of the Delice de France e-commerce platform, and driving sales revenue.
What is it like to do this role of a Digital Design Executive: Interesting and varied! Working with the teams across the business to ensure we are fully utilizing functionality to support our customer journey. Designing, creating, and delivering engaging content with our customers in mind. Digital design perfectly aligned with the brand guidelines. Delivering optimized website layout for a fantastic user experience. Supporting future developments aligned to business strategy to maximize opportunities. Creation & analysis of reporting to support data accuracy, database cleanliness, and team engagement. Creating content that engages customers to login, utilize all the account information at their fingertips, and buy.
Key Relationships: Design Executive, E-commerce Executive, Customer Engagement Team, Channel teams (field & accounts), IT, Accounts Receivable (AR) and Cash Office, Sales Data Admin, Product Team, Concepts, Category, Quality Control, Supply Chain, Warehouse, and Transport.
Benefits of a Digital Design Executive include:
* Onsite Parking.
* Life Assurance.
* Company Pension.
* 50% Discount of Company Products.
* Employee Assistance Programme.
* Referral Scheme.
Main Responsibilities of a Digital Design Executive include:
* Responsibility for all digital design elements, look and feel of the site, and maintenance of marketing content. Ensuring this is in line with DDF brand guidelines.
* Monitor customer feedback to improve service, satisfaction, and drive online sales growth.
* Regular and consistent feedback to line manager relating to customer experience and how to improve.
* Create and manage promotional campaigns, working with internal teams and Williams Commerce to ensure seamless customer experience and maximize adoption.
* Optimize website navigation for improved user experience.
* Reporting and actionable insight.
* Create Google Analytics reporting for the DDF site and run reports on agreed timelines to share across the business.
* Deliver actionable insight from the GA reporting and work with our 3rd party provider Williams Commerce to understand how this can be implemented across the site.
* Explore and implement other reporting that will drive actionable insight to improve sales and customer engagement e.g. Heat Maps.
* Proficient in SEO, implementing SEO best practices to improve search engine rankings.
* Responsible for creation and maintenance of Metatags and descriptions across the site.
* Stay up to date with the latest e-commerce trends and technologies.
* Website Optimization.
* Responsible for managing and optimizing the DDF e-commerce platform, ensuring a seamless and engaging customer experience.
* Deliver any change or improvement communications across the business to encourage usage. Work with the E-commerce Executive to build training to deliver internally and externally where appropriate.
* Keep regular communication with our 3rd party provider Williams Commerce. Work with Williams Commerce to identify gaps in functionality and plan resolutions. Own the testing end to end of any changes made/suggested by you and feedback to line manager, IT, and Williams Commerce team on test results. This includes managing the test document.
* Regular review of issues and potential bottlenecks to allow for quick resolution plans to be put in place.
Ideal Candidate Profile for a Digital Design Executive:
* Creative.
* Strong attention to detail and organizational skills.
* Excellent written and oral communications.
* Customer-focused.
* Completer / finisher.
* Determined & tenacious.
* Ability to work in a fast-paced environment.
* Proficiency with e-commerce platforms.
* SEO experience.
* Metatags and description experience.
* Google Analytics experience – how to use and create reporting.
* Strong analytical skills with data analysis tools and the ability to drive and implement action from insight.
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