Senior Data Analyst - Customer Data
Salary up to £50,000
2 days office based
Brighton and Hove, Sussex
Talent Hub are looking for an experienced Customer Data Analyst to join a thriving business based in Central Brighton. You will play a key part of their Customer Data strategy at an exciting time for this successful company.
Key responsibilities for this Senior Data Analyst job include:
* Lead the reporting, insight and analytics for the organisation, focusing on customer data and storytelling, providing pro-active reporting and actionable insights with a strong emphasis on customer acquisition and engagement and optimising lifetime member value.
* Regular monitoring and reporting on key customer data metrics.
* Support and provide guidance on the development of campaign and overall performance reporting, actionable insight and data-driven models for use across the customer lifecycle (e.g. engagement, attrition, life-time value, segmentation and recommendations/next best action modelling).
* Produce data visualizations to help support and communicate important learning.
* Where possible, incorporate qualitative findings into quantitative reporting.
What you will need for this Senior Data Analyst job:
* At least 4 years experience in a Data Analytics and Customer insight position.
* Membership or Customer Services, B2C, Travel or Leisure sector background.
* Experience of working with CRM's.
* Strong oral and written communication skills, with experience presenting data interpretation and insights to non-technical audiences.
* Experience in using data storytelling techniques.
* Knowledge of other data platforms such as Microsoft Customer Insights, Microsoft Customer Data, Microsoft Fabric, social marketing insights, and email marketing analytics would be beneficial.
* Experience in SQL, SAS, Python, or R programming.
* Knowledge of web analytics tools would be helpful but not essential.
* Some exposure to AI tools such as CoPilot.
* Line management or mentoring skills.
Benefits include:
* 2 days office based
* 24 days holiday plus bank holidays
* Healthcare
* Hybrid working
* Plus lots of other perks!
#J-18808-Ljbffr