EMEA Paid Media Specialist
Are you a results-driven digital marketer with a passion for paid media strategy? Do you want to work with an innovative, market-leading product that’s transforming the way people cook? Join a dynamic eCommerce team as an EMEA Paid Media Specialist and help drive growth, engagement, and revenue across key digital channels.
About the Role:
As an EMEA Paid Media Specialist, you will play a crucial role in managing and optimizing digital advertising campaigns across the company’s eCommerce website and Amazon. With a strong focus on paid social (Meta, TikTok, Pinterest) and paid search (Google, Bing), your goal will be to achieve target ROAS, scale campaigns, and implement strategic tests to maximize performance. This role collaborates with creative, analytics, finance, and product teams to drive conversions and revenue growth across EMEA markets.
Key Responsibilities:
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Serve as a subject matter expert for paid social and paid search campaigns (Meta, Google, Bing, TikTok, Pinterest).
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Manage and optimize day-to-day performance of paid social and SEM (Google/Bing) campaigns.
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Continuously test ad creatives, audience segments, and bid strategies to drive performance improvements.
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Ensure all performance marketing efforts stay above target ROAS each month/quarter.
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Collaborate with the creative team to develop high-converting ad creatives for product launches, pro...